2025 Intern - Marketing Analytics

Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities
Start and end dates for this internship are during Summer 2025.

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

As an IBM Marketing Analytics Intern, you'll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge. You will have the opportunity to focus on uncovering, synthesizing, and applying analytic insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution. In addition to your project work, the internship includes educational, networking, and social activities. Between project work and intern programming, you'll get to touch a variety of areas within Marketing. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of Marketing Leaders and Practitioners across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

This internship would support our Media & Marketing Automation (MMA) team. This team is responsible for planning, executing, and optimizing our paid media and marketing automation activities to deliver value to our business, as well as re-imagining media & marketing automation efforts in an AI-driven world. As an intern on this team, you could be involved in helping answer analytics questions and helping to further business objectives in one or more of these areas:

• Optimizing paid media campaigns and tactics to increase relevance of the IBM brand and drive demand for priority products
• Analyzing, designing, and enhancing omni-channel audience journeys to serve our prospective clients relevant and personalized content in the right place at the right time
• Driving innovation at the intersection of marketing and AI, through generative AI for content creation, process automation for enhanced productivity, and more

This role is based in New York, NY.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship.

Required Technical and Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2025
• Rising senior for the 2025-2026 school year
• Passionate about marketing, data, analytics, or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset

Preferred Technical and Professional Expertise

• Basic knowledge of marketing, communications, data analytics, or related area
• Basic market research skills
• Basic knowledge of how to leverage data to tell a story
• SQL, Excel, Python, R for data analysis
• Tableau, Excel, PowerBI, Cognos for data visualization