Account-Based Marketing (ABM) Manager

We’re seeking a contract ABM Manager to join our team for 10–20 hours per week to support our expanding client base. In this role, you’ll collaborate closely with our client’s sales and marketing teams, developing and executing targeted ABM campaigns that align with each client’s revenue goals.

Who You Are

• You have 2–4 years of B2B marketing experience, ideally focused on account-based strategies.
• Proven success working with direct sales teams and achieving tangible pipeline or revenue impact.
• Familiarity with ABM platforms (Demandbase, 6sense, or Terminus) and standard MarTech/CRM tools (Salesforce, Marketo, HubSpot, etc.).
• Ability to create, manage, and analyze multi-channel marketing campaigns (emails, events, webinars, direct mail, etc.).
• Strong communication and stakeholder management skills; comfortable presenting to internal teams and external clients.
• Highly organized and detail-oriented; able to manage multiple client initiatives simultaneously in a fast-paced, fluid agency environment.
• Self-starter who brings fresh ideas and thrives on making B2B marketing more strategic and personalized.

What You'll Do

• Design and orchestrate 1:many and 1:few ABM campaigns for multiple B2B clients, ensuring each program is aligned to the client’s business objectives.
• Drive integrated multi-channel campaigns (e.g., digital ads, content marketing, email nurture, webinars, live events, direct mail) that engage target accounts and accelerate pipeline.
• Serve as the liaison between our agency, client marketing leads, and sales stakeholders to ensure consistent messaging and strategic alignment throughout the funnel.
• Coordinate with internal teams—such as content, design, digital marketing, and operations—to launch and optimize ABM plays on time and within budget.
• Continuously measure and analyze ABM performance using MarTech tools (e.g., Demandbase, Salesforce, Marketo, ON24, etc.) to identify bottlenecks or opportunities.
• Present regular performance metrics (pipeline contribution, ROI, account engagement) to agency leadership and client stakeholders, making data-backed recommendations for optimization.
• Provide sales teams with relevant playbooks, collateral, and training to maximize campaign impact.
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.
• Manage the ABM portion of each client’s marketing budget, prioritizing spend to maximize ROI.
• Oversee the project timeline and deliverables, adhering to contractual hours and meeting client expectations.

Contract Details

• Hours: 10–20 hours/week (flexible based on client needs and campaign cycles)
• Location: Remote-friendly (our agency is distributed)
• Compensation: Hourly or retainer-based, commensurate with experience and scope of responsibilities

Ready to help drive ABM success for leading B2B brands as a contract contributor at Terra? We’d love to hear about your relevant campaign wins, MarTech experience, and strategic approach to account-based marketing.