Account Director, Brand Integration

The Overview

We’re looking for an Account Director within our Content Partnerships and Brand Integration team global team. This exciting position will require a firm knowledge of the entertainment landscape including content, product placement, promotions, and media. This role will allow you to be creative and strategic in crafting client campaigns while also sourcing and carrying out brand integrations in current scripted and unscripted programming across film, television, and digital content (OTT).

The Fine Print

The Account Director will work closely with an integrated agency team, as well as the R&CPMK Brand/Entertainment Marketing group. The ideal candidate will have a strong content background with existing content contacts and brand integration execution experience. We’re looking for an individual who is a multi-tasker, a natural project manager and possess experience with fully integrated entertainment marketing programs.

• Lead and run creative conceptualization and execution of client marketing and integration strategy and campaigns
• Oversee executions that will drive earned media coverage
• Ability to effectively communicate with and lead agency teams, ensuring consistent brand messaging across marketing campaigns
• Work with other agency teams across tentpole campaign moments and sponsorships
• Provide analysis and recommendations for proposed client activities and placement projects
• Outreach to production offices/production companies, publicists, studios, and networks.
• Negotiate with studio executives, producers, writers, prop masters, set decorators, costume designers, location managers, transportation coordinators, and makeup artists on film, scripted/unscripted TV, OTT content, and music videos
• Find opportunities to enhance programs through marketing assets
• Implement promotional programs to support integrations where possible
• Track, evaluate and measure results to facilitate explanations on progress/success during every step of a partner campaign, including detailed reports to the client
• Manage client program budgets, invoices, and purchase orders with finance partners

The Needs

A strong client service background is needed, including expertise in 360 entertainment marketing programs. You are a multi-tasker, natural project manager and possess expertise in fully integrated entertainment programs.

• 6-8+ years of proven experience in entertainment marketing
• Tenured experience within an agency setting preferred, preferably supporting a large national account
• Promotional expertise and experience, as well as a keen understanding of brand integration is vital
• Ability to identify and evaluate new opportunities for the growth of the client’s business and Agency
• Prior experience serving as liaison between client and other agency partners and team members
• Depth of knowledge of emerging trends in entertainment (content, pop culture and new media formats)
• Familiarity with the spirits / alcohol as well as technology industries is a plus
• Relationships and ample experience with networks, film studios and OTT content for brand integration
• Capacity to become an authority on client’s brand and the state of client’s industry
• Experience overseeing and leading executional deliverables and program activation
• Previous experience working with contracts and reviewing these types of business documents
• Experience analyzing and reporting against metrics in place
• Proficient in carrying out location shoots working with productions and leading teams
• Capacity and confidence to become a presenter of materials to clients and new business prospects
• Outstanding interpersonal skills with proven ability to take initiative and effectively problem solve in a timely manner

Why Us:

R&CPMK is the original entertainment and culture agency! Our purpose is to drive cultural relevance & engagement for talent, brands, and content creators. Our vision is to inspire communities through cultural connection. Our Values: Be Human, Be Purposeful, Lead with Passion, Be Open Minded, Be Connected.

Our people’s well-being is one of our highest priorities! A 1pm finish on Fridays, flexible paid time off, and our Body, Mind, Soul program are here to help us all balance our busy lives.

We are a sociable bunch, we make sure we find lots of excuses to come together both virtually and in person through our many company events, hosted by our social committee and employee resource groups.

To support your career development, we have a wealth of internal and external learning opportunities. Tuition reimbursement is also available for those that are interested in continued education.

It is not just about living in the here and now, so we also help you plan for your future with a 401k, a stock purchase plan, generous paid family leave, fertility, and adoption benefits.

With offices in Los Angeles, New York, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

Salary: $80,000.00- $95,000 annually

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.