Analytics Professional

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
• Perform quantitative analyses to evaluate the impact of paid media activities (channels tactics audiences messaging ad formats) on demand generation KPIs
• Create regular data-driven recommendations that empower paid media agency to efficiently optimize performance within a specific media channel
• Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards reports and ad hoc analyses
• Communicate insights to team members other marketing groups external agencies and IBM leadership

Required Technical and Professional Expertise

• Creative analytic thinker and problem solver able to provide actionable insights from large amounts of data
• Experience with using querying languages such as SQL to bring together disparate data sources demonstrating deep knowledge of the relationship between the data
• Experience with data visualization tools including but not limited to Tableau Power BI Cognos R Python
• Experience working with marketing data and an understanding of paid media principles
• Comfortable prioritizing recommendations based on business value and effectively presenting to management and stakeholders

Preferred Technical and Professional Expertise

• Experience working with paid media and web analytics data
• Experience working with global teams across many time zones