Associate Campaign Performance Manager
Company
Traveloka
Location
Other US Location
Type
Full Time
Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
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Job Description
Key Responsibilities: 1. Campaign Strategy & Execution: - Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs. - Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact. - Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement. 2. Omni-Channel Customer Experience-Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys. - Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions. - Use customer insights and feedback to refine campaign approaches for improved relevance and engagement. 3. Sponsorship Strategy Development- Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants. - Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners. 4. Media Package Optimization- Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics. - Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness. - Support commercial teams’ with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns. 5. Cross-Functional Collaboration & Partner Engagement- Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility. - Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution. 6. Stakeholder Communication and Reporting- Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.- Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.
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Requirements
Requirements: - At least 4 years of relevant working experience. Experience in Travel or Technology Industry is a plus- Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred). - Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies. - Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results. - Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders. - Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. - Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Date Posted
12/25/2024
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