Associate Director, Experience Strategy

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The Associate Director, Experience Strategy will own the development and execution of CRM strategy for our client brands. The role will have responsibility for all aspects of program defintion and design, creating brand experiences that span all consumer interactions from awareness and acquisition, through to loyalty and retention. As the day-to-day owner of the strategic vision for how the brand engages you’ll help to translate your strategy into action, sheparding campaigns through to activation, working with internal and external partners to drive the development of work and bring innovative approaches to client challenges.

YOUR RESPONSIBILITIES:

• Lead the development of CRM strategy across large, complex clients
• Own all strategic deliverables across the account, such as annual strategic plans, campaign strategies, creative briefs, customer journeys or personas
• Act as a valued partner to creative leadership, collaboratively developing new experiences and compelling creative ideas
• Driving integrated media recommendations by working closely with media and other integrated agency partners
• Have the confidence, gravitas, presentation and relationship building skills to drive change across client stakeholders and build the vision for CRM
• Partner with Marketing Sciences to develop integrated test and measurement plans
• Contribute to strategic recommendations on core CRM technologies (CDPs, journey orchestration tools etc) in partnership with technology team members
• Be a champion for CRM strategy within the office, network, and Omnicom at large
• Strategically build client relationships and trust, and proactively identify business opportunities
• Contribute to growing our thought leadership program
• Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives.

SKILLS & EXPERIENCE: 

• Specific experience in CRM strategy development, owning the client’s strategy from conception to delivery
• Experience managing and owning the development and delivery of strategic deliverables (annual plans, customer journeys, creative briefs etc) across complex client accounts
• Experience of working with automotive clients (luxury automotive experience preferential)
• Confidence in working with senior clients on complex projects with impressive presentation skills, gravitas and credibility
• Strong understanding of the data driven marketing landscape and a desire to invent the future of marketing

OTHER REQUIREMENTS:

• You’ll have a track record of getting things done – you’ll need to be a driving force behind our desire to ‘keep our clients ahead of the game’. We want you to challenge their conventions and bring their strategies to life.
• Interpersonally savvy – you will need to be able to handle the client on your own, lead projects and be their trusted advisor at RAPP.
• You’ll support the rest of the team in their professional development by inputting to and quality controlling their delivery.

 NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.