Associate Manager, Digital Media
Company
Peloton
Location
New York City, NY
Type
Full Time
Job Description
ABOUT THE ROLE
The Associate Manager, Digital Media plays a meaningful role on the Digital Media team, responsible for the performance and campaign executions primarily across Paid Search, YouTube, Google Display Network, Apple Search Ads. You understand how Search and Online Video platforms function, how bids relate to media performance and campaign efficiency, and will have a deep executional understanding of the Search, YouTube and the Google ecosystem.
YOUR DAILY IMPACT AT PELOTON- Channel ownership and execution of Peloton Paid Search (text and shopping), PMax, YouTube, campaigns including:
- Strategy
- Forecasting
- Budget management
- Ongoing optimization
- Weekly reporting including creation and maintenance of dashboards
- Testing calendars
- Creative management with internal team and external agency
- Relationship management with publisher and agency partners
- Activation of media including optimization & budget management, testing and experiment design in partnership with our media agency.
- Audience planning, campaign management & optimization, measurement planning and data application
- Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
- Handle campaign budgets and advise on recommended campaign optimization.
- Critically evaluate data sources, inventory and media platforms to create a competitive advantage
- Working with internal & external creative agencies to coordinate channel specific creative.
- Experience with A/B and multivariate testing, in-platform experiments, optimizing landing pages and user funnels
- 3+ years proven expertise in Search (Google, Bing) and YouTube media execution
- Understanding of Google Display Network planning and execution
- Understanding of Apple Search Ads planning and execution
- Acquisition, retail, or e-commerce campaign management experience
- Familiarity working with cross-functional teams
- Experience with A/B and multivariate testing
- Excellent skills in data-driven analysis
- Consistent track record of leading multiple projects and campaigns simultaneously
- Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
- A clear understanding of pacing, flighting, and nuances of leading channel-specific budgets
- Experience with Google Sheets, Docs, and Slides a plus
#LI-EV1
#LI-Hybrid
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.Ā
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. Ā If you would like to request any accommodations from application through to interview, please email: [email protected]
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from anĀ @onepeloton.comĀ email address.Ā
If you haveĀ any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please emailĀ [email protected]Ā before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
Date Posted
10/24/2023
Views
5
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