Associate, Paid Influencer Marketing

As Paid Influencer Marketing Associate, you will play a crucial role in engaging, educating and acquiring new Care/of customers by helping to manage our large network of paid influencer partners. You’ll contribute to the success of our highly visible, Paid Influencer acquisition channels (Instagram, Facebook, YouTube, and Podcast) by owning logistics for all paid influencer activations. You will manage our content review and approval process, working closely with internal and external cross functional teams to ensure timely and optimized media deployment. You’ll regularly analyze campaign data to provide updates and insights to inform our strategy. 

Key responsibilities:

• Own and optimize the operational processes in place to activate paid influencer talent
• Lead communications with external talent and agency partners, answering questions, providing updated direction on posting schedules and requirements, and escalating issues as needed. 
• Manage the content review process, partnering with our internal Brand and Regulatory teams as well as external talent partners to ensure paid content is compliant with our guidelines and compelling to potential customers. 
• Own reporting for our Paid Influencer channels, leveraging and reconciling data from both internal and external data sources. Support the team in analyzing and developing an action plan from this data.
• Take on ad hoc projects as needed (including those you might propose) to further improve our Paid Influencer program.

We are committed to prioritizing workspace flexibility by building systems to create an inclusive and productive environment in which employees feel most comfortable working (role permitting). 

You will spend your time working in a hybrid working environment. You will be expected to work onsite at our Brooklyn, NY based office 2-3x/month with the option to work remotely the remainder of the time.

You have 1+ years of experience in marketing with an interest in influencer marketing and a passion for contributing to the growth of our business in an impactful, tangible way. This role requires both a qualitative brand marketing mindset and the ability to quantitatively assess talent and channel-level performance. 

• Driven, self-directed and detail-oriented
• A quick learner, eager to upskill quickly and build a career in growth or social marketing
• A problem solver - you’re always thinking of ways to improve our processes, reducing time needed and improving accuracy
• You’re excited to dig into the data and build reports to help us improve our strategy
• A team player with a ‘no task is too small’ attitude 
• You are enthusiastic about collaborating with both the Paid Influencer team and a larger group of cross-functional peers

Nice to have:

• Proficiency in Excel
• Experience in growth marketing, social media marketing, and/or influencer marketing

Even if you don’t meet all the requirements, we still encourage you to apply! If you’re submitting a cover letter, please note what makes you perfect for this role with the qualifications you have.

NYC Metro-Area Salary Range: $60,000-65,000*

Role Level: 1

Your compensation for this role will be based on how your experience aligns with our internal role-leveling, and our internal pay equity standards.

You will be eligible to participate in our Annual Incentive Plan (AIP) which is a cash bonus. Our AIP rewards the achievement of both annual company and annual individual performance objectives. Each employee’s target opportunity for an annual incentive award is a percentage of base salary and varies per role level.

*We have a location based compensation structure; there may be a different range for candidates in other locations.

• Competitive salary + compensation package 
• Competitive insurance packages with free medical, dental, vision plans.
• Unlimited vacation time because you deserve it.
• Free vitamins and powders 
• Wellness perks with free access to online meditation services + fitness reimbursements (at-home workouts count!)
• Virtual team-building events because we value staying connected and building community.
• Socially and culturally relevant experiences geared towards personal + professional learning & development. 
• Working with an amazing, fun-loving, spirited group of people.

Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option. 

Be Honest: Deliver the truth with humor and love; Recognize and stand up against discrimination on any basis, including race, sex, gender, sexual orientation, religious background, age, or mental and physical abilities - in our work and beyond.

Be Thoughtful: Attack hard problems with thoughtful tenacity. Don’t shy away from complex problems with complex solutions.  

Be Different: Kill your darlings. Don’t be afraid to rewrite something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.

At Care/of, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values. 

Care/of does not discriminate and will not make any hiring decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

IMPORTANT NOTE FOR POTENTIAL CANDIDATES:

On September 9, 2021, President Biden announced a six point COVID-19 action plan. As follow up to the initial announcement, we have decided our policy is to require all Care/of employees to be fully vaccinated by December 8, 2021. This requirement applies to all current and future Care/of employees. Care/of is an Equal Opportunity Employer and it is our policy to provide reasonable accommodations to any qualified individual who because of a medical condition or sincerely held religious belief or practice receives an exemption from the vaccination requirement, provided that such accommodation would not result in an undue hardship for the company.

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