B2B Growth Marketing Manager

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 
*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. 
THE OPPORTUNITY

We are hiring a B2B Growth Marketing Manager to our SMB Marketing team in São Paulo! 

As the SMB Growth Marketing Manager at Wellhub, your primary mission will be to spearhead lead-generation initiatives that attract and engage SMB companies in Brazil to have Wellhub as their first wellbeing corporate benefit choice. Your role will involve developing and refining the go-to-market (GTM) strategy, exploring and testing new top-of-funnel (ToFu) channels, and evolving our lead generation and CRM strategies to ensure a steady pipeline of high-quality leads.

YOUR IMPACT

• Design and implement a comprehensive go-to-market (GTM) strategy aimed at generating high-quality leads for potential SMB clients. This includes identifying ways to reach our target audience, understanding client needs, and finding creative ways to promote our value proposition.
• Innovate and experiment with a variety of new top-of-funnel (ToFu) channels and tools to maximize lead generation, such as landing pages, Chatbot, webinars, and co-marketing initiatives. 
• Oversee and optimize our CRM strategy. Develop, execute, and continuously refine this to ensure efficient use of emails and WhatsApp channels to drive more qualified leads for Sales.
• Track, measure, and report on the performance of lead generation activities. Use data-driven insights to make informed decisions and continuously improve marketing tactics.
• Work closely with the sales, marketing and other internal teams to ensure alignment of marketing efforts with overall business objectives. Foster a collaborative environment to drive collective success.
• Support the paid media team with insights and inputs to ensure efficient use of budget and maximum return on investment.  
  
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Prior experience in growth marketing, digital marketing, or a related field, with a proven track record of generating high-quality leads and driving business growth. Previous experience with coordinating or managing people is a plus.
• Strong strategic thinking and planning skills, with the ability to develop and execute effective marketing strategies that align with business goals.
• Demonstrated experience with a variety of marketing channels, including content marketing, email, social media, paid media, and more. Ability to explore and test new channels for lead generation.
• Experience with workflows on Hubspot or similar marketing automation platforms to continue to improve our nurturing strategy. 
  
• Proficient in using data and analytics tools to measure performance, identify trends, and make data-driven decisions. Familiarity with marketing analytics and automation platforms and tools.
• Excellent interpersonal and communication skills, with the ability to work effectively across teams and build strong relationships with internal and external stakeholders.
  

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in growth marketing, digital marketing, or a related field are mandatory requirements.

WHAT WE OFFER YOU 

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home. 

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 

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