Business Analytics Manager - Marketing (Remote)

EMPOWER OVERVIEW

Empower is a high-growth financial technology company on a mission to expand access to fair credit to give anyone in the world the opportunity to improve their financial security and mobility. We dream up and launch one-of-a-kind features that help our members get money instantly whenever they need it, save for the future, and rewrite their financial story. Our members see Empower Cash Advance as a life-saver, Empower Automatic Savings as a game-changer, and the new Empower Thrive line of credit (currently in beta, launching soon) as a lifeline to low-cost borrowing and the only practical path to building good credit.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Are we the next great place to grow your impact and accelerate your career? We think so:

Inc. ranked Empower #56 in the 2023 Inc. 5000 list of the fastest-growing private companies in the US (#55 in 2022). Forbes put Empower on its 2023 list of America's Best Startup Employers. Fast Company recognized the new Empower Thrive line of credit in their 2022 list of the Next Big Things in Tech.

THE EMPOWER WAY

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact

Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward

Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view

Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community

Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table

No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Work from anywhere

JOB DESCRIPTION

Empower is seeking a dynamic Business Analytics Manager to join our team and play a pivotal role in measuring, attributing, and deploying a $50 million advertising budget more efficiently and profitably.

The ideal candidate is passionate about using data and analytics to drive business growth and help customers improve their financial situations. They will also need to partner across marketing, credit, product, and tech teams to develop strategies and solutions that drive value for Empower and our customers. The right person for this role is someone who shines while solving complex problems and is comfortable with a wide variety of technical tools.

Travel for company offsites is expected at a minimum 2 times a year.

Key Responsibilities

• Analyze campaign and channel level marketing performance
• Analyze and monitor attribution data to drive cross-functional insights
• Design tests to measure effectiveness of new strategies and budget allocations where data is limited or non-existent
• Influence marketing budget allocation based on customer data and business intuition
• Explore and implement cutting edge marketing technologies to improve attribution by channel
• Create automated systems to monitor business performance
• Work closely with our BI team to improve data and data quality used for analytics

Candidate Qualifications

• B.S. degree in engineering, business, finance, computer science or mathematics
• 2+ years industry experience in data analytics or credit risk management
• Experience designing tests
• Strong SQL and Python abilities
• Highly fungible to pick up new tools and analytical methods
• Comfort working with a variety of cross functional partners in tech, product, credit, and business
• Strong and structured approach to problem solving and ability to use of frameworks to communicate complex topics in an effective manner

Preferred Qualifications

• At least one year at a bank or FinTech working in credit/marketing analytics
• Experience with SKAN and attribution data

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!