Care Hub Member Engagement Specialist

Job Posting End Date: February 07

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO (including paid time to volunteer!)
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments

*All the benefits listed above are subject to the terms of their individual Plans.

And that's just the beginning...

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary:

The Specialist will drive engagement within the customer base (employers and their employees) that have access to our care-centric, well-being support solution. The role will partner closely with our Customer Success team to support our clients and serve our mission to help to provide on-demand, digital and virtual care-based support resources to employees. Efforts will drive registrations and engagement with our solutions through multi-channel communication and marketing strategies, ultimately leading to higher utilization of products like Care Hub thereby resulting in strong retention of customers.

The role will collaborate with Customer Success, Product, and Analytics to create and execute best-in-class engagement campaigns while enabling Customer Success to articulate our value with compelling messaging utilizing key value drivers including available metrics.

Principal Duties and Responsibilities

• Evolve the engagement strategy by developing compelling and informative content that resonates with members and promotes our value proposition and solutions in partnership with Customer Success team
• Lead a collaborative process to create, plan and execute multi-channel engagement strategies (targeting both new users and repeat users) to drive user engagement and conversion through email, in-app messaging, content marketing, and events with the intent to meet our engagement goals (percent of eligible employees who become active users)
• Build a customizable and scalable new client onboarding / launch kit to help HR leaders announce their partnership with Unum Care Hub to their workforce
• Consult as a communications partner during new client onboarding to advise on custom strategies for large clients
• Monitor and understand regular campaign performance data, including opens, clicks, conversions, spam, unsubscribes, etc. to influence future strategies
• Create a multi-channel quarterly communication toolkit, with flexible options for Customer Success to promote through quarterly impact reviews and client engagements to support registration and utilization targets throughout the client journey
• Partner closely with product marketing, user experience, and design teams to optimize messaging on user-facing resources to drive awareness and understanding of Unum Care Hub benefits
• Provide voice of the user guidance on member-facing experiences and content during product strategy, design, and roadmap prioritization sessions

Job Specifications

• Bachelor's Degree required
• 5+ years of B2B2C marketing experience with demonstrated excellence in campaign management and multi-channel marketing
• Proven experience in effectively using Salesforce, Ushur, Emma, Intercomm, or similar programs and actioning data and insights from these technologies
• Experience in the employee benefits industry with a proven track record for driving the adoption of benefit programs and value-added services
• Excellent communication skills and track record of aligning with customer success
• Ability to think and execute both strategically and creatively
• High attention to detail and focus on quality output
• Proactive in your communication and cross-functional collaboration
• Willingness to travel 5-10%

#LI-LR1

#LI-Hybrid

~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.
$63,500.00-$120,000.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:
Unum