Cars Content Development Team Leader

OVERVIEW

Backed by decades of experience testing products, guiding consumers to the best choices, and championing marketplace change, Consumer Reports has significantly expanded its offerings in the automotive space. Based on our evaluations at our state-of-the-art test track in Colchester, Conn., and large-scale member reliability and satisfaction surveys covering in-depth ownership questions, CR produces rigorous and in-depth car ratings and reviews that help millions of consumers every year. We have also pioneered safety testing that has led industry and government to adopt lifesaving technologies from seat belts in the 1960s to automatic emergency braking in the 2020s. CR’s automotive journalists have always been at the forefront of this work.

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As Content Team Lead, Cars, you will report directly to the head of CR’s 100-plus member content team. You will help set the strategy for CR’s autos content, including working closely with stakeholders across the organization to ensure CR is the dominant authority for both new- and used-car buyers looking to purchase and maintain their cars with ease and confidence. 

We are looking for a dynamic, innovative leader, skilled in audience engagement and content strategy, who can integrate their passion for mission-led work with their editorial know-how to help consumers. 

Under our CRFlex program, this is a hybrid position. This position is not eligible for Sponsorship (TN, L1, etc.)

HOW YOU'LL MAKE AN IMPACT

The role ensures that CR’s editorial differentiation and direction in this space is compelling and consistent, and that it supports the full enterprise’s objectives to drive growth in impact and revenue. Key to this is understanding the audience, the new- and used-car marketplace, CR’s competitive set, and evolving technology related to cars to help CR stay relevant to consumers. 

You will:

• Lead execution of editorial strategy for cars, including the creation of content across channels (digital, print, social, video). This includes managing a team of writers and editing content, with responsibility for crafting actionable, consumer-centric advice.
• Monitor product categories for ratings, reviews, and updates to maintain relevance and currency with audiences. 
• Help execute on partnerships and new products and services that expand CR’s reach and revenue.
• Serve as a CR expert on the autos category externally, including in the press and on social media.

• Align and execute on the enterprise-wide cars strategy by building strong relationships with leaders across the organization, including in testing, marketing, new ventures, and social impact. 
• Maintain a comprehensive knowledge of the organization’s business and enterprise objectives to understand how the Cars category integrates with the whole.
• Understand changing consumer behaviors and the changing marketplace around cars.
• Build and maintain relationships with freelance writers and subject matter experts.
• Oversee and manage budgets. 
• Complete training and professional development requirements in a timely manner.
• Perform all duties in accordance with CR’s values, our compliance program, and other policies and procedures.
• Perform other related duties and special projects as requested.

ABOUT YOU

You’ll Be Highly Rated If:

• You have the knowledge. You understand the trends, opportunities, and challenges within the auto industry. You have experience leveraging this knowledge, and you have ideas for how CR can more competitively position itself in this space. 
• You have the experience. At least eight to 10 years of experience in digital content strategy development, preferably with experience in a leadership/vision-setting role, as well as experience writing, editing, and packaging content for print. 
• You have the degree. You have a bachelor’s degree in journalism, communications, marketing, English, or a related field.
• You are highly effective at creating compelling, resonant content. You have excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling manner to diverse audiences.
• You use data to drive your decisions. Your ability to use data allows you to make evidence-based judgments. 
• You value collaboration. You have excellent skills in the areas of persuasion, negotiation, and influencing. 
• You excel at working with both internal and external partners to deliver practical solutions and deliver on business objectives.

You’ll Be One of Our Top Picks If:

• You know how to leverage social media to reach target audiences in a clear and compelling way.
• You have familiarity with SEO best practices and digital marketing strategies.
• You have knowledge of user experience principles and user-centered design.
• You have knowledge of AI tools and how they are disrupting the way content is delivered to consumers.

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