Category Insights Manager – Off Trade

Category Insights Manager - Off Trade

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate, hardworking people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Key Responsibilities & Purpose:

• Channel insights- lead the narrative & implications on overall channel insights sitting above the category - state of the nation, consumer trends, economic trends.
• Project/ Deep dive into broader business topics and priorities aligned across the category team - e.g. RTD category story, Alc Free strategy
• Own the topline narrative of the TBA category across the off-trade channel- Category trends, shopper trends, category performance.
• Ownership of sprints on key category topics
• Future category thinking - work closely with consumer planning and shopper insights to bring the latest insight into the category team and customers.
• Proximity to insight agencies
• Champion our Consumer Choice Framework.

Key Routines and Relations:

• Comfortable managing big projects through to execution - insight
• Working with multiple external collaborators - Agency and Retailers
• Act as a key link between the Category Development team & Marketing, Consumer Planning & SRG
• Play an important role as a coach and mentor across the wider team - particularly upskilling and developing category insight capabilities.
• Comfortable working in partnership with cross functional teams - Sales, Marketing, Channel performance manager
• Strengthen and embed the relationship between consumer planning and category development - create efficiencies on key insights, takeaways, and external focus.

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement-

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to craft the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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