Clinical Marketing Manager

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position

This position will be responsible for development and execution of strategic and tactical clinical marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as internal stakeholders such as sales, marketing, training, clinical affairs, market access and health economics teams.

Essential Job Duties

• Spend time in the field with customers and sales teams to learn the nuances of different surgical specialties, procedures and practices, Surgeon learning  journey,  patient journeys and customer/hospital priorities.
• Using qualitative and quantitative resources, understand our customers and their environment deeply. Perform segmentation, persona development, targeting and messaging (clinical, economic, operational, strategic) that will allow us to connect with targeted customer segments effectively.
• In close collaboration with sales and other commercial functions, develop/refresh annual marketing plans that outline objectives, strategies & tactics that support da Vinci adoption in focus procedures. Build the necessary clinical marketing events, programs and collateral. Deliver on the expected KPIs.
• Develop and cultivate existing/new KOLs by targeted specialties and segments. Collaborate with them for effective Peer-to-Peer events. Conduct formal and informal surgeon advisory boards to incorporate their feedback into our marketing strategies and tactics.
• In collaboration with dV KOLs, propagate the WHY and the HOW behind Intuitive ecosystem for da Vinci platforms to generate demand from other surgeons for new trainings or expanded use.
• Understand the competitive environment and develop differentiation positioning, messaging and tactics to establish Intuitive as the preferred choice of our customers.
• Build relationships with key society members/leadership to establish a higher level of engagement to ensure Intuitive is seen as an integral partner for surgeon education, surgical guidelines and evidence generation.
• Highly integrate clinical marketing initiatives with the product marketing, Hospital Marketing and marketing communication peers for optimal development of messages, collaterals and society booth engagements.
• Explore and activate the appropriate digital marketing channels such as web, social media and email marketing to reach out to the customers.
• Collaborate with internal stakeholders and KOLs in developing marketing strategies, tactics and collateral for new expansion procedures and surgical techniques

Qualifications

Required Skills and Experience

• At least 5 years of sales & marketing experience in healthcare industry required
• Proven ability to develop and implement surgeon-facing marketing strategies and tactics
• A proven track record of achievement, execution-oriented
• Demonstrated ability to execute multiple priorities simultaneously
• Strong executive presence and communication skills required
• Interpersonal skills to work across different functions
• Positive attitude and perseverance against headwinds
• Above-average verbal and written English required
• Must be well versed in MS Office Suite

Required Education and Training

• Minimum Bachelor degree required, Master degree preferred

Preferred Skills and Experience

• Product/procedure experience in a medical device or surgical field company strongly preferred

 

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.