Content Marketer
Company
UpGuard
Location
Australia
Type
Full Time
Job Description
- Creating content that our audience will read and learn from. We have a high DA that will surface your excellent content on search engines.
- Work with design, product, marketing, and sales to create the words that retain and attract customers.
- Grow UpGuard’s social media presence on LinkedIn and Meta, driving engagement and building relationships with our audience.
- Communicate complex product benefits in ways that speak to our users and help them understand our products.
- Apply persona & journey thinking (from awareness to decision-making) where the individual content “pieces” support a consistent & holistic customer journey across channels.
- Collaborate with our cybersecurity researchers to ensure their discoveries are easy to understand.
- 5+ years of experience working as a writer, copywriter, or content strategist.
- Experience in writing long-form and short-form content.
- Experience in creating content that converts.
- Experience with social media and newsletters.Â
- Ability to embrace the highly technical nature of our products and deliver intuitive solutions to our users.
- Ability to thrive in a fast-paced, iterative work environment.
- Evidence that your content ranks well.
- A desire to build evergreen content—think the Wikipedia of cybersecurity.
- A track record of creating copy that’s engaging and converts.
- An understanding of search intent and engagement signals, topic and funnel depth, and how content decays.
- Experience using Ahrefs and Clearscope (or equivalents).
- Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
- WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carer’s leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
- Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

Date Posted
12/12/2024
Views
0
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