Content Marketing Lead
Company
Flourish
Location
Brooklyn NY
Type
Full Time
Job Description
Flourish was founded in 2017 with the goal of helping financial advisors to better secure the financial futures of their clients. We focus on independent Registered Investment Advisers (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.
Today, we work with over 400 RIAs that collectively represent more than $1 trillion in assets under management across two products: Flourish Cash,1 a cash management solution with more than $1B in deposits, and Flourish Crypto,2 a turnkey cryptocurrency offering built for financial advisors and their clients. In February of 2021, we joined MassMutual3 to continue our journey in partnering with the independent RIA community to help more people reach their financial goals.
Read on if you are interested in joining a small, highly collaborative, rapidly growing startup—backed by the support and stability of a Fortune 500 company.
You are passionate about storytelling and the written word. You have excellent writing, editing, project management and overall communication skills, and like to balance high-level strategy with hands-on execution. You have a deep interest in finance or financial technology, love learning about new topics, and have an ability to translate complex subjects into simple, easy-to-understand concepts. Your background in journalism, research, or editorial content allows you to understand industry trends and craft compelling narratives across channels, whether long-form articles, emails or snappy social media copy.
In collaboration with a team, you're always willing to iterate on a piece of content and are excited by the prospect of helping to build a content strategy from the ground up. You love words, care about turn of phrase, and want to create a recognizable voice for Flourish that’s engaging, readable, and has a point of view on topics in our industry.
About the RoleAs a startup innovating at the intersection of finance and technology, a robust content strategy sits at the core of our overall marketing strategy, helping Flourish establish credibility, drive leads, convert prospects, engage clients, and promote thought leadership. As our first Content Marketing Lead, you will be integral to bringing this vision to life.
The Content Marketing Lead will have overall ownership over our content strategy. You will partner with our Head of Marketing, Product, Activation, and Sales organizations to develop and refine content across our blog, website, whitepapers, email newsletters, collateral, and more. You will become a subject-matter expert in topics relevant to our business and will be responsible for Flourish's written voice, helping to establish brand guidelines and editorial consistency across channels. While balancing the overall editorial calendar with execution, you will work to ensure Flourish's content strategy matches the needs and strategic objectives of the business.
Principal Responsibilities- Overall owner of Flourish's content strategy
- Build, own and maintain Flourish's editorial calendar, including regular publications on the Insights blog, email marketing, whitepapers and more
- Primary author and editor of content created across the organization
- Work with external freelancers on article and whitepaper creation: help with content ideation, project management, deadline management, and editing
- Develop and own Flourish's content guidelines and overall written voice
- Ensure content is optimized for search engines; collaborate on SEO strategy and topic clusters
- Oversee stakeholder approval, and legal/compliance approval process in an efficient and timely manner
- Bachelor's degree in journalism, communications, English, marketing, finance, and/or relevant field of study
- 5+ years professional content experience across journalism, copywriting, content marketing, marketing communications or similar
- Exceptional writing and editing ability
- Understanding of search engine indexing, optimization, and how to edit articles and copy to improve placement in search results
- Experience with financial services content, whether through past work, meaningful personal interest or field of study
- Strong organizational skills and project management experience
- Experience working in a fast-paced environment with rapidly changing priorities and a high-volume of projects, independently and as part of a team
Disclosures:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
1 A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party banks that have agreed to accept deposits from customers of Flourish Financial LLC (Program Banks). The accounts at Program Banks will pay a variable rate of interest. If you were introduced or invited to Flourish Cash by a third-party investment adviser or other third party, whose name or logo may be shown above, please be aware that, unless otherwise disclosed to you, they are not affiliated with Flourish Financial LLC and will not provide any advisory or brokerage services for your Flourish Cash account or have the authority to provide instructions on your account.
2 Flourish Crypto is a cryptocurrency investment account through which investors can trade cryptocurrencies and maintain custody of cryptocurrencies and U.S. dollars. Custody of Flourish Crypto accounts, including all assets in the accounts, and cryptocurrency trading services are provided by Paxos Trust Company, LLC (Paxos) in accordance with the Paxos Terms. Paxos is a New York limited purpose trust company regulated by the New York Department of Financial Services. Website and other technology services and support for Flourish Crypto accounts are provided by Flourish Digital Assets LLC (Flourish Digital Assets) in accordance with the Flourish Crypto Terms. Flourish Digital Assets is registered in New York as a commodity broker-dealer. Investment options in Flourish Crypto accounts are currently limited to bitcoin. Cryptocurrencies held in Flourish Crypto accounts are not currently eligible for in-kind transfer to other custodians or cryptocurrency wallets. If a Flourish Crypto account is closed, the customer’s cryptocurrency positions will be liquidated and the customer will receive the U.S. dollar proceeds. Investing in cryptocurrencies involves a high degree of risk, as further described in the risk disclosures section of the Paxos Terms and the Flourish Crypto Terms. Flourish Crypto accounts are separate from Flourish Cash accounts and assets in Flourish Crypto accounts are not eligible for protection by the Securities Investor Protection Corporation (SIPC).
3 The Flourish business is owned by Massachusetts Mutual Life Insurance Company ("MassMutual"). Flourish Financial LLC and Flourish Digital Assets LLC are indirect, wholly-owned subsidiaries of MassMutual.
Date Posted
08/10/2022
Views
5
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