Creative Strategist, Gaming

We're seeking a creatively ambitious and business-savvy individual with experience in building DR-focused campaigns for gaming clients looking to reach new audiences and expand to new markets. You'll have a drive for creative experimentation and launching impactful campaigns with iconic gaming brands.You Belong in Our Team If:- You're passionate about gaming and have a good understanding of the industry, its trends, and its players- You're hungry to move fast, learn more, and never be complacent- You stand at the intersection of creativity and strategy- You master the native dialogue of our platforms- You believe curiosity and craft are fundamental to the creative process- You aren't afraid to take what we have and make it 10x better- Constant change excites you- You want to work with a diverse bunch of creative minds to tell stories on a global level- You believe data and creative go together- You want to humbly lead the gaming creative industry to create the best work of your (and their) life

Creative Strategist, Gaming Responsibilities:

• Continually inspire and work with gaming advertisers to explore new generations of ideas for their DR-focused campaigns on Meta's platforms
• Work with diverse, cross-functional teams to refine and scale your creative approaches for maximum impact
• Work hands-on to bring ideas to life, manage projects end-to-end, this is a position for builders
• Develop and implement always-on creative strategies and systems for DR-focused Gaming brands, designed to drive sustained growth, optimize performance, and deliver measurable results on Meta's platforms.

Minimum Qualifications:

• Experience in creative for performance, gained from working at performance agencies and in-house creative teams in digital native startups, with a focus on performance-focused campaigns/paid social media campaigns (Meta's platforms, TikTok, or YouTube).
• Experience in creative ideas for gaming industry
• Data fluency - you are happy getting your hands dirty with data, have interest in AI for marketing, you understand measurement and are willing to learn new tools
• Entrepreneurial. We're still only 1% done - this team is inventing everyday and it takes tenacity, bravery and the capacity to see the big opportunities to thrive here
• Experience running successful DR-campaigns for gaming clients. Great understanding of performance marketing, including paid acquisition campaigns and DR strategies for creative development.
• Proven experience in building and forming scalable solutions for DR market needs, with a focus on operational capabilities and directing production partners

Preferred Qualifications:

• Knowledge of performance marketing, experienced in defining key success metrics
• Demonstrated experience in understanding of the gaming industry and its unique marketing challenges.
• Strong project management skills, with experience in managing multiple projects simultaneously and deliver results under tight deadlines
• Experienced in analytical and problem-solving skills, with experience in interpreting data and make informed decisions through creative-strategies
• Proven experience in communication and collaboration, Working effectively with cross-functional teams and external partners
• Proven experience in presentation abilities, client-facing skills, and proven experience in mentoring and directing teams.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.