CRM Manager | THG Ingenuity

THG Ingenuity

THG Ingenuity solves global and local challenges for its partners, including, Nestle, P&G, L’Oreal by delivering a seamless, effective and scalable direct-to-consumer retail model by incorporating all the required components for global digital commerce into a single, digital platform. This enables THG to offer brands access to every product and service required to launch and scale a global e-commerce solution through a single SaaS relationship, which eradicates the complexity and cost of multi-partner relationships. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from SEO, PPC, Content, Affiliates, Paid Social, Social Media, CRM to, Client Marketing.

About The Role

Reporting into the Senior CRM Manager and working closely with Head of CRM within THG Ingenuity you will be responsible for the development and delivery of CRM campaigns across our suite of global clients. Managing a small team of executives, you will work collaboratively with our wider marketing teams to increase the CRM mix-of-business and improve customer retention metrics, along with client management.

MAIN DUTIES:

• · Responsible for ensuring our campaigns are hitting targets set for clients against engagement, retention and revenue generated.
• · Act as day-to-day liaison for client account teams on all thing’s segmentation, email build & broadcast.
• · Constantly evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity.
• · Act as email representative in conversations around trading activity, always advocating for CRM as a channel to drive performance and efficiencies.
• · Work with client stakeholders and other channel and owners on database growth tactics and support the delivery of these to ensure we're constantly driving the growth of our databases.
• · Manage, motivate and develop a team of executives, supporting their personal goals and objectives.

EXPERIENCE:

• · Experience building data segments
• · Desirable but not essential, experience of strategy and execution of Push, SMS and Loyalty.
• · Highly analytical and KPI driven
• · Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it.
• · Ability to manage multiple streams of work at one time - organisation and prioritisation is key
• · Extreme attention to detail and adopt a perfectionist approach to your work, but also able to understand the big picture.
• · Whilst it's not essential to have creative skills, a creative flair and passion for creating quality communications would be ideal - this person in this position needs to take pride in the way our emails represent the brands we're working with, and how our customers engage them.
• · Excellent communication skills – can recommend and explain insights effectively.
• · 3+ years CRM experience
• · Management experience
• · Experience building triggered, multi-touch journeys across email and other CRM channels.
• · Significant email marketing automation experience
• · Understanding of how data can help us understand the customer journey, and how we can use CRM comms to enhance it
• · Sound understanding of GDPR laws & data compliance rules and legislation.

Benefits

• Competitive Salary
• Company Pension Scheme – Matching up to 4%
• 25 Days Annual Leave plus Bank Holidays plus Birthday Leave
• Enhanced Maternity and Paternity Policy
• Enhanced Compassionate Leave
• Cycle to Work Scheme, Tech Scheme & More…
• Access to On-Site Doctor, Physio, Gym and Shop
• Commitment to Continued Learning and Development Through our Bespoke L&D Offering
• Exclusive Discounts off THG Brands
• Many More...