Data & Insights Specialist

Job Description Summary

This position is responsible for ensuring integration and optimal use of data and data sources from omnichannel marketing communication campaigns, generating insights and reports.

Job Description

We are the makers of possible!

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Responsibilities:

• Extract and transform raw data set into clear and actionable insights / key learnings for omnichannel marketing campaign
• Integrate data from different sources and channels to build a consolidate data library / overview of key insights across campaigns (and for different Bus)
• Develop intuitive and attractive data visualization and analysis frameworks in close alignment with Insights Activation Manager to facilitate sharing and reporting across Engagement Layer and BUs (dashboarding)
• Create an effective reporting system to communicate and share campaign insights effectively with other part of the CoE and broader organization
• Leverage advanced analytical techniques / technologies to automate and accelerate analysis process and enhance insights generation
• Respond to ad-hoc data analysis requests from MarCom CoE Leadership, Delivery Center Team or Activation Managers Team

Requirements:

• Degree in digital marketing / information systems.
• + 3 years experience in data analysis.
• Proven project management experience.
• Basic knowledge and understanding of omnichannel marketing & Life Sciences industry.
• Proficiency in analyzing complex data sets to identify trends, patterns and insights based on statistical analysis to derive actionable insights.
• Advanced knowledge of data analysis tools (e.g.; SQL, Python, R, and Excel) and data visualization tools - Power BI, SFDC - Datorama.
• Proficiency in programming languages to drive process automation and predictive modelling.
• Ability to create clear, concise, and business-suited reports and dashboards representing campaign analysis & insights.
• Professional knowledge of AI / Machine Learning and ability to apply it for data analysis and insights generation.
• Knowledge basis on data privacy regulations (e.g., GDPR, CCPA) and best practices for ethical data usage.
• Proficiency in English.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

POL Wroclaw - Legnicka

Additional Locations

Work Shift