Demand Generation Manager

About ShipScience:

Shipping packages has become more complex every year. It is typically a top expense - and a constant headache - for those who sell online (eCommerce). ShipScience is an easy-to-deploy software platform/partner that helps thousands of businesses reduce parcel shipping costs (UPS, FedEx, DHL, etc) without any change in operations.

ShipScience leverages the combination of >$1B in proprietary shipping data points, parcel expertise, automation, and AI to deliver an average of 26% parcel spend savings, as well as unmatched, actionable insights, to customers - backed by a savings guarantee. ShipScience is building in the $188B domestic parcel market which is growing at 16% y/y.

Founded and funded by serial entrepreneur Anthony Robinson, ShipScience is cash flow positive and has not taken on any outside capital to date.

We are currently seeking highly motivated, collaborative, entrepreneurial, sales professionals who want to get in on the ground floor and grow with us.

Position Overview:

We are seeking a dynamic Demand Generation Manager to lead our digital marketing efforts. This role will be pivotal in driving consistent demand, optimizing our marketing strategies, and ensuring that ShipScience continues to grow and thrive in the market. In this role, you will report directly to the CEO.

Key Responsibilities

• Oversee and manage top-of-funnel demand generation strategies to drive qualified leads
• Design, execute, and manage automated outbound email campaigns
• Implement and oversee nurture email campaigns
• Collaborate with the sales team to ensure alignment between sales and marketing efforts
• Track, analyze, and report on key metrics to measure the effectiveness of demand generation campaigns
• Stay updated with the latest trends and best practices in demand generation

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in demand generation, preferably in a B2B setting
• Proficiency with marketing automation tools such as Apollo.io, reply.io, Hubspot, etc
• Strong analytical skills with a data-driven marketing approach
• Ability to function independently and take ownership of projects
• High accountability for results with a focus on ROI
• Excellent communication and interpersonal skills

Salary & Benefits

• Competitive salary based on experience
• Unlimited PTO
• Paid maternity & paternity leave
• Competitive medical, dental, and vision insurance
• 401k with matching

Application Process:

Interested candidates are invited to submit their resume along with a cover letter detailing their relevant experience and explaining why they have a passion for this role and for working with ShipScience.