Demand Generation Manager, Paid Search

The Company:

If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world then this is the place for you.

If you have a desire to work in an organization that is:

• Passionate about its people
• Focused on delivering the very best tech to our customers
• Offering the flexibility to work how and where you are most successful
• Obsessed with our customer’s success
• The leading SaaS platform to automate partnerships - affiliate, influencer, technology partners, and more!
• Entrepreneurial in spirit with a culture that rewards collaboration and curiosity
• Obsessed with making a difference in business and to the wider community  

Impact is the global leader in Partnership Automation, working with innovative brands like Ticketmaster, Levi’s, Microsoft, Airbnb, and Uber to help them manage their online affiliate, influencer, brand to brand, and content partnerships. The Impact Partnership Cloud covers the full life partnership lifecycle including onboarding, tracking ads and paying partners, recruiting for new partners, data and marketing intelligence, and protection from fraud. Founded in 2008, Impact has grown to over 900 employees and ten offices across Europe, the United States, Africa, and Asia so there is plenty of opportunity for growth and advancement.

Why this role is exciting!

We are seeking an experienced paid search manager to own the strategy and execution of our paid search campaigns.  Working under the Director of Demand Generation, the Paid Search Manager will own the roadmap and implement processes to improve performance for paid search including: account structure, keywords, ad copy, bidding strategy, landing pages, optimizations, and budget for the channel. This person will work alongside marketing ops to monitor and report on paid search performance and understand campaign efficiency and ROI, all the while creating a feedback loop with sales to understand campaign efficiency and full-funnel sales cycles.

What you will be doing: 

• Own the roadmap and implement processes to improve performance for paid search including: account structure, keywords, ad copy, bidding strategy, landing pages, optimizations, and budget for channel
• Own the day-to-day execution of paid search for USA & APAC
• Work alongside marketing ops to monitor and report on paid search performance and understand campaign efficiency and ROI
• Create a feedback loop with sales org to understand campaign efficiency and full-funnel sales cycles
• Suggest new, innovative areas for growth
• Optimize toward agreed upon campaign KPI’s and ultimately meet marketing attributed pipeline and revenue goals.
• Adhere to campaign launch calendars and timelines

Does this sound like you?

• Positive, can-do attitude
• Data-driven mentality 
• Experience with Excel formulas for reporting 
• Front-to-end campaign execution experience
• Works well cross-departmentally 

Benefits (Perks):

• Medical, Dental and Vision insurance
• Unlimited PTO
• Flexible work hours
• Maternity/Paternity leave
• Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans our happy hours, parties, and other events to celebrate our many successes
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.