Digital Analytics Manager | Growth Marketing Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

THE ROLE

The future of digital media lies at the intersection of creative, media, content, data, and platforms. Understanding the impact of people, process, and technology on these pillars is critical for advancing our clients’ digital maturity and ensuring that we are making faster, smarter decisions to drive real business outcomes for our client roster. The ad-tech/mar-tech space is messy, and our goal is to simplify business challenges through best-in-class platform solutions. 

The Senior Data Technology Engineer will own relationships with stakeholders and various client-side departments to oversee design, development, and utilization of data for digital analytics platforms such as Google Analytics and will assist with the management and implementation of DMPs, CDPs, MTAs, media tracking and tag management platforms. The ideal candidate will be able to lead projects and help support the team in the implementation, validation and ongoing support of various tracking and tag management platforms.

As a part of our Data Solutions team - we are looking for a candidate who is innately curious about the role that technology and AI plays in helping our clients meet the needs of change in today’s world. You believe that built-for-purpose solutions, not just platforms, are the way to tackle challenges around automation, media & creative activation, and measurement. In this role, you’ll have the opportunity to shape what a best-in-class Data Solutions practice will look like within a leading digital agency, and help lead the development of our partnership and collaboration with major tech players like Google, Amazon, Meta, among many others. 

You’ll be responsible for:

• Distilling client business objectives into meaningful and purpose-built solutions
• Lead and own projects in their entirety, including, but not limited to, creating project plans and documentation, communicating progress and roadblocks to internal and external stakeholders, and seeing projects through to completion.
• Develop and execute a strategic roadmap for digital transformation, leveraging data and analytics tools to enhance operational efficiency, client satisfaction, and business growth
• Lead data onboarding processes, ensuring compatibility and effectiveness in digital campaigns.
• Configure and maintain tag management systems for optimal data capture and analysis via platforms such as but not limited to Google Tag Manager, Tealium, Segment, etc.
• Assist with technical/tag audits of clients websites and present findings/recommendations to stakeholders in a well-designed, clear and actionable fashion.
• Stay up-to-date with the latest trends, tools, and technologies in the advertising and digital marketing industry, particularly those related to ad-tech and mar-tech, cloud, creative, and analytics platforms
• Evaluate and enhance data quality, analytics capabilities, and reporting methodologies.
• Collaborate with clients to develop and refine data strategies, ensuring alignment with business objectives.
• Collaborate with cross-functional teams, including client partners, activation specialists, planning & strategy, and creative, to implement and integrate digital transformation initiatives effectively for DEPT clients
• Support and manage relationships with key vendors, ensuring optimal service levels and value for the agency
• Evaluate and select external vendors and technology partners as needed, ensuring they align with the agency's needs and can support digital transformation initiatives

You’ll need to have:

• 3+ years of relevant web and digital analytics experience.
• Deep understanding of current data privacy regulations and compliance.
• Ability to lead complex projects and communicate effectively with diverse stakeholders.
• Candidate must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
• Expertise in the Ad-tech and Web Analytics (e.g Google Analytics) space, Data Management (e.g Adobe Audience Manager, Oracle DMP, Lotame), Attribution, and privacy tools.
• Experience with Cloud Databases (e.g Snowflake, Big Query) and SQL
• Certifications in Google Marketing Platform, public cloud platforms (Azure, AWS, GCP), data privacy, or related areas are preferred.
• Expert-level experience with Tag Management platforms (e.g Adobe DTM, GTM, Tealium).
• Expert in custom JavaScript for data collection platform implementation.

Additional things that will impress us:

• Experience w/ AI tools to develop and automate client solutions (ML, NLP, CV, Data mining, Data science) 
• Experience with Data Clean Rooms (ADH, Habu, InfoSum, Amazon, etc) 
• Experience with Cookie Solutions such as Cookie Bot, OneTrust, etc.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $70,000-$100,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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