Digital Coordinator - Email Marketing

Job Summary:

Company: Festival Republic

Department: Marketing

Location: Farringdon, London

Reports to: Head of Marketing and PR

Working Hours: Permanent, full-time Mon – Fri 10am – 6pm. You will work onsite at festivals across the summer months.

Role Description

We are looking for a Marketing Coordinator to work as a core member of the Marketing team at Festival Republic, working across all of our industry-leading festivals and events including Reading, Leeds, Latitude, Wireless, Wilderness, The Great Escape, Electric Picnic, the Festival Republic brand and more.

You will be responsible for email marketing and CRM activity; this is an integral role to multiple departments, and you will work across all festivals and live events with the Marketing team and also work closely with the Partnerships team and the Talent Bookers teams. 

You will work with the campaign managers on paid advertising campaigns, media partnerships and overall data strategy; you will manage and analyse data that helps us understand our audiences and plays a key role in the marketing strategy for each festival.

Who you are

Competencies / Skills / Knowledge / Experience / Behaviours

Required skills and experience:

• Experience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
• Excellent experience in email strategy including content planning, audience targeting, audience growth, reporting and best practices 
• Proven success in growing email lists and increasing engagement.
• Strong writing skills
• Marketing experience in a similar environment is preferable
• Understanding of data segmentation and marketing automation flows
• Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
• Strong understanding of email compliance and privacy legislation, including GDPR 
• An understanding of HTML coding for email

Desirable skills:

• Understanding of digital platforms (Facebook, Instagram, Twitter, YouTube, Google, etc) and paid media advertising 
• Experience with SMS Marketing
• Experience with Google Analytics
• Experience with Salesforce

Behaviours:

• Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus 
• An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment 
• A true team player who works well under pressure and tight deadlines 
• Confident in multi-tasking and prioritising effectively 

What the role includes

• Develop and implement comprehensive email marketing and data capture strategies across multiple festival brands
• Manage optimisation of campaigns and journey emails, including results tracking and A/B test planning, execution, and reporting
• Work closely with each Marketing team and contribute to the overall campaign for each event • Plan, build and execute email marketing campaigns for all festivals
• Ensure content across newsletter campaigns adheres to GDPR compliance, the specific festival tone of voice and design, and reflects the values of the brand
• Project manage initiatives including loyalty schemes, new subscriber growth campaigns and surveys
• Project manage customer feedback surveys for each festival, liaising with the event managers and talent bookers of each event
• Liaise with Partnerships teams to fulfil partner requirements within newsletter marketing
• Develop strategies to increase community engagement and retention such as loyalty schemes, and identify areas of opportunity 
• Define and deliver a data growth strategy across all channels as part of each festivals’ marketing campaigns 
• Facilitate weekly and monthly email reporting as well as quarterly and yearly reports based on sales and achieving set goals and KPIs
• Website administration including the functionality and optimisation of sign-up boxes to drive mailing list sign ups
• Assist with data management, analysing data and reporting; identifying valuable insights to inform overall marketing strategy 
• Ensuring that management of first party data and data entry points adhere to GDPR compliance and the company Privacy Policy

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Festival Republic is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

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