Digital Marketing Manager

Job Title: Digital Marketing Manager Classification: Exempt

Department: Marketing Reports to: VP, Marketing & Communications

The Better Business Bureau (BBB) has an opportunity for a talented Digital Marketing Manager to join our high-powered, in-house Marketing department based in Chicago.

Be a part of a legendary non-profit organization with a purpose-driven role and work alongside a dynamic team that tackles high-profile projects and consistently delivers great work, all in a fun, rewarding, and collaborative environment.

This role is responsible for developing/managing/tracking successful marketing campaigns across all digital networks - with a strong emphasis on email campaigns; building/executing an array of attractive and highly functional landing pages; creating surveys/forms; tracking/analyzing/reporting metrics; and more. Lead gen and social media experience are a definite plus.

Applicants must reside in the Chicagoland/Illinois area

The five core areas of concentration for this position include:

• Email Marketing
• Lead Generation
• Building Landing Pages
• Social Media
• Developing & Executing Ad Campaigns

Here you'll be involved in an array of exciting projects, from publishing a magazine, executing large-scale ad campaigns, promoting/hosting live events, and more.

We're looking for someone who is creative, strategic, analytical, accountable, a strong communicator, and has a proven track record in generating results.

This is currently a remote role, although some occasional on-site attendance throughout the year is mandatory. We are seeking candidates that reside in the greater Chicagoland (city/suburban) area.

Company Description:

The Chicago BBB is a legendary non-profit organization, operating in Chicago for nearly 100 years.

There are 93 BBBs throughout the U.S. and Canada, and the Chicago BBB is among the largest in the world.

Our mission is to educate and connect consumers with businesses they can trust. We champion marketplace integrity, so consumers have confidence in the businesses they rely on. We are an independent non-profit organization (not a government agency) founded by business leaders.

Most of our services to consumers are free, and our website (BBB.org), is among the top 1% of most trafficked websites in the world.

To familiarize yourself with us, view our social media (@ChicagoBBB via Facebook, LinkedIn, Instagram, and Twitter), and visit BBB.org/ChicagoBuzz.

General Description/Purpose: As the Digital Marketing Manager at the Chicago BBB, you will play an integral role in our Marketing department, working collaboratively to create and execute a wide range of advertising, marketing, and sales-related projects. You will have the opportunity to showcase your expertise in digital marketing strategies across various platforms, driving growth, engagement, and brand presence.

Candidates are encouraged to submit examples of their work.

Please include links on your application/resume/cover letter.

Core Responsibilities:

• Develop and implement comprehensive digital marketing strategies that align with our business goals and enhance our brand presence across digital and traditional media platforms.
• Manage and optimize our marketing tech stack, including Google Analytics, UTM tracking, Adobe Experience Manager, and various email marketing automation platforms.
• Spearhead full funnel email campaigns targeting consumers, lead generation, and member acquisition/retention.
• Provide expert guidance on leveraging current and emerging marketing technologies to achieve business objectives.
• Design, write and maintain engaging content for our events, promotions, and other initiatives, including building, designing and managing online landing pages.
• Implement effective SEO tactics to improve content visibility and website traffic.
• Oversee and manage digital campaign budgets across platforms such as Facebook, LinkedIn, and Google.
• Conduct regular performance tracking and analysis of digital activities using Google Analytics and Adobe Analytics to assess against objectives and drive continuous improvement.
• Develop and manage consumer outreach programs, including monthly newsletters, to build community engagement.
• Lead multichannel lead generation campaigns, integrating email, social media, print, and PPC advertisements.
• Create and maintain back-end web processes and form builders for event sign-ups, advertising campaigns, contests, and general inquiries.
• Collaborate closely with our Digital Advertising Programs Manager to run online sponsorship and advertising programs.
• Manage domain hosting, SSL certificates, and URL designations for local websites, ensuring a top-tier website experience.
• Work within project budgets and manage expenses accurately and effectively.
• Be informed on the latest digital marketing trends and technologies that can benefit our organization.
• Foster strong relationships with key vendors and internal/external stakeholders.
• Uphold the BBB's values of honesty, integrity, and positivity in all marketing endeavors.
• Represent the Chicago BBB and our Marketing team with pride and professionalism.
• Perform additional duties as assigned.

Qualifications:

• Bachelor's degree in a relevant field.
• A minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies.
• Proficient with modern marketing technologies and software, including various marketing automation platforms.
• In-depth knowledge of digital marketing strategies, tactics, and platforms, SEO, web content development, and strategic planning.
• Strong experience with analytical tools such as Adobe Analytics and Google Analytics for data-driven decision-making.
• Skilled in email marketing automation and adept at automating sales nurturing and follow-up processes.
• Ability to manage and oversee digital campaign budgets, with a keen sense of tracking and improving performance metrics.
• Solid understanding of content strategy.
• Excellent verbal and written skills. Design skills and experience with Adobe Creative Suite (or Canva) a plus.
• Capable of handling multiple projects and assignments simultaneously while always driving results.
• Technical proficiency with HTML, CSS, JQuery, Java, and drag-and-drop content management systems (Adobe Experience Manager).
• Demonstrated ability to meet/exceed deadlines, respect for time management and attention to details.
• Familiarity with the Microsoft Office Suite and current digital marketing trends.
• Ability to receive and provide constructive feedback.
• Alignment with our core values: Passion, Positivity, Relationship-Focused, Self-Motivated, and Results Driven.
• Flexibility to work independently, as well as a supportive team member.
• Commitment to consistently deliver high-quality work.
• A positive and proactive mindset, a can-do attitude, a competitive spirit, and a strong work ethic.

What We Offer:

• A dynamic, visible, purpose-driven role in a well-known organization.
• A supportive work environment with room to learn, grow and innovate.
• A seat on a respected and resourceful team that has a presence across all major media platforms.
• Participation in various large-scale projects, including on-site events, ad campaigns, publications, and more.
• Medical, dental and vision packages.
• 401(k) plan with company match.
• Employer paid basic life insurance.
• Monthly internet allowance.
• Paid time off including vacation, sick leave, company holidays and volunteer time.
• No meeting Mondays, quarterly meeting free weeks, and summer/winter Fridays.

Please check out this exciting video created by a member of our team that highlights how great it is to work for our BBB!

How to Apply:

All applicants should submit an application including resume and salary requirements by inputting the requested information under the 'Apply Now' section at the right hand side of this page.

Please visit for more information on working with the BBB!

Equal Employment Opportunity

The BBB is an equal opportunity employer and does not discriminate on the basis of a person's race, color, religion, creed, sex, national origin, ancestry, age, disability, sexual orientation, gender identity, marital status, military status or any other category protected by law. All decisions regarding recruiting, hiring, training, promotions, compensation, benefits, discipline, transfer, lay-offs, and education shall be made without regard to the foregoing. The BBB will provide reasonable accommodations for individual religious beliefs and to individuals with disabilities as provided by law.