Digital Marketing Manager

Responsibilities:

Mobile application

• Collaborate with cross-functional teams to manage all aspects of digital marketing activities, including marketing planning, content strategy and development, promotional campaigns, online marketing, mobile app design, web/app analytics, digital media strategy, eDM, CRM, paid search, SEO, promotions, social media, and in-store activities.
• Plan and implement digital marketing strategies to boost mobile application traffic by tracking monthly active users and overseeing all aspects of mobile application analytics.
• Collaborate closely with mobile app developer tailored to each persona .Ensure excellent user interfaces and features, optimized for mobile platforms.
• Monitor task queues and issue logs, allocating resources to ensure on-time completion of tasks and resolution of issues/bugs.
• Accurately estimate the duration of design, development, and testing tasks.
• Plan content for online platforms such as Line OA, the company website, social media platforms, and mobile applications.

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• Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs)
• Identify Trend and insight and Optimize spend and Performance
• Collaborate with Internal team for Creative, Content and Optimize customer journey
• Utilize strong analytical ability to evaluate media performance and end to end marketing funnel across multiple Channel and customer touch point
• Collaborate with Agencies and Platform partner (Shopee, Lazada, etc.)
• Proactively feedback latest and critical e-customers' comments for uplifting service quality and shopping experience.

• Degree in Computer Science, Computer Engineer, Information Technology or a related field.
• Good Command of Written and Spoken English.
• Experience with Mobile Applications Basic Design Skills in UX/UI
• Experience managing Digital media for business/ ecommerce Business
• Hands on experience with Social media advertising Platform, Campaign planning, analysis, and Optimization
• Proficiency in digital media KPIs tracking and Online analytic is a must
• Experience in Both digital creative development and digital marketing across multiple channel and Platform