Digital, Social & Influence Manager - Kilian Paris & Frédéric Malle

Summary

Double reporting to Global Consumer Engagement Director - KILIAN PARIS and Global Consumer Engagement Senior Manager Éditions de Parfums Frédéric Malle, this position is key to ensure the implementation of different key brand digital activations : social media strategy, paid media strategy and influence strategy. Worldwide monitoring, analysis and reporting to tackle strategic decisions.

The ideal candidate has heavy experience driving on-brand social / digital content to strategically drive awareness, consideration, engagement and conversion

Strategy implementation

• Actively participate to the implementation of the global social / digital strategy through precise action plan such as seasonal activation programs, inclusive of planning and cross-functional collaboration.
• Strategic lead on best practices, trend analysis and performance benchmarking/tracking
• Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position the brands as a key social actor on ultra luxury perfumes.
• Development of new content programs to enrich the story telling of the Brand.

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• Lead in the development of all global social media initiatives, and paid media strategies to support yearly Global Communications objectives and campaigns
• Oversight and review of all earned and branded content, and calendaring (inclusive of content briefing)
• Oversee community management and effectively translate social sentiment/listening into ideas and strategy
• Lead performance tracking and reporting, including monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Partner cross functionally with the Marketing, PR, Online, Creative and Education teams to plan, communicate and adjust digital and social marketing tactics

• Edit specific paid media guidelines relevant for all Kilian Paris & Frédéric Malle markets.
• Coordinate local social media action such as Wechat, Weibo Channel management in China.
• Supervise each local initiative linked to content production such as media partnership.
• Lead performance tracking and reporting across all markets and regions.

• Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
• Review and oversee management of the department budgeting, including invoice processing and actualizations

• Minimum 5+ years of strategic social and/or digital marketing, paid media campaigns strategy, CRM and community management experience; in house or at an agency. Luxury, beauty, Fashion or lifestyle experience preferred.

• Master's Degree Required

• Passionate for the dynamic, changing nature of social media marketing and data
• Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
• Strong ability to collaborate and influence others in a highly matrixed environment
• Significant experience leading digital content leaders and teams including Creative teams, writers, social media teams, and other digital content creators
• Experience running department operations, including strategy, talent, and budgets
• True sensitivity to luxury