Director, Consumer Insights

ABOUT DSC:

We disrupted the shaving industry in 2011 by delivering great blades at an awesome price, right to your door. From razors, we quickly grew into a men’s self-care brand offering oral care, hair styling, deodorant, skincare, and fine fragrance along with services and content designed to help guys take care of their minds and bodies so they can be their best selves.

We spend our days working to eliminate the stigma around being a man and wanting to take care of yourself. In turn, we hope that you will come to us in your most vulnerable moments. Here, you will find answers to your questions, from Club Pros who know what it takes to make you look, feel, and smell your best. You got a problem? We’ve got a solution. Welcome to the Club.

ROLE SUMMARY:

We are looking for a key leader within the marketing & broader organization, representing the voice of the consumer and instrumental in leading consumer understanding from Early Developmental work through Go-to-Market strategies. This role has a direct impact on our product development directions, the strategic business roadmap, and marketing strategies.  This leader provides inspiration and provocation to drive transformational growth. This means delivering insights, ideas, and impact that pushes us to evolve how we innovate as a business and be a future fit insights team to partner with marketing. This leader knows why consumers act and feel the way they do and can transform these insights into recommendations that will drive and support strategic decision making.

 RESPONSIBILITIES:

Be the voice of the consumer to inform key business decisions:

• Lead consumer for understanding to identify unmet consumer needs, market whitespace, and growth opportunities in wet and drive shave
• Deliver strategic insights and recommendation for new products, new consumers, and/or new marketing positioning and communication.
• Lead Brand Health and Brand Perception understanding including awareness funnel, sales, brand equity and media results.
• Be the authority on data driven marketing eg audience segmentation and help land/deliver audience specific insights for content creation and media activation

Deliver measurement, insights, and actions that grow DSC brand power:

• Make recommendations grounded in consumer knowledge and informed by a broader understanding of the business.
• Develop a collaborative framework for collecting and sharing consumer learnings & insights across the business

Lead the CI/Research team:

• Lead your team to work effectively and enjoy the interplay across cross-functional teams, such as marketing, product development, and user experience.
• Develop your Insights team.  Guide them as they execute from study design through analysis, and coach them to go beyond data to deliver strategic recommendations and act as business partners. 
• Lead CI Council to prioritize key research requirements/needs and deliverables across the business

 Contribute to the Marketing Leadership Team:

• Contribute to the joint leadership of the Marketing department, working against common goals and creating strong interdependencies with your peers

REQUIREMENTS:

• Bachelor’s Degree in Business, Market Research, Marketing, or related field; Masters preferred
• Minimum of 8-10 years of experience in Consumer & Market Insights/Consumer Research; preferably 10+ with progressive management experience
• Experience with and/ or passion for purposeful brands and driving/translating purpose in a way that is meaningful and motivating for the consumer
• Depth and breadth of experience across all brand communications channels – TV, Social, PR, Influencer, Digital
• Ability to help the team uncover powerful emotional consumer & cultural insights, and translate these into successful communication
• Thought leadership on understanding and driving Brand Equity
• Strong drive to generate new initiatives and see them through to action – land new pioneering CMI and marketing initiatives into the business.
• High levels of leadership in influencing senior stakeholders, brand teams, peers
• Develop high impact actions in collaboration/ partnership within CMI, CTI, Marketing, Finance and external partners/ agencies/ experts
• Proficiency in quantitative and qualitative primary research methods and analytic approaches required; Strong analysis and interpretive skills preferred

POSITION TYPE:

This is a full-time exempt position.

WORK ENVIRONMENT:

This position is a hybrid role at our Headquarters in Marina Del Rey.

SALARY:

$145,000 - $168,000 with bonus eligibility

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Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club

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