Director, Consumer Market Insights (CMI) - L'Oreal LUXE

Job Title: Director, Consumer Market Insights (CMI)

Division: LUXE Division

Location: New York, NY

Reports To: Vice President, CMI - LUXE

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Do:

The CMI Luxe Brand Director places the consumer at the heart of the brand strategic development, delivering and driving consumer & market intelligence insights into a growth strategy for the business.

The CMI Luxe Brand Director is the key partner to infuse consumer centricity among the brand development team to accelerate US Luxe brands international development focusing on Kiehl's, Urban Decay, IT Cosmetics, Ralph Lauren, Youth To The People.

BRAND STRATEGY

• Transform data & insights into concrete strategic actions partnering with the brand teams.
• Feed consumer centricity for multidisciplinary brand teams (marketing, retail, social, education) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy.
• Keep a constant connection to the consumers with a future forward vision by sourcing foresights, following trends, liaising with CMI community from Luxe DMI in Paris & transversal CMI entities.
• Anticipate and prepare key meetings: prepare discussed topics, align with involved DMI CMI & Country/Zone teams.
• Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development.

PROJECT MANAGEMENT

• Identify brands CMI needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget.
• Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action-oriented recommendations.
• Communicate, promote, influence high quality recommendations at the right level in the organization to impact business decisions.

What We Are Looking For:

Required Qualifications:

• Bachelor's Degree required, with concentration in market research, psychology, sociology, or marketing.
• 6-7 years of experience in consumer research / consumer insights
• Experience in the luxury industry (beauty, clothing, travel), its codes and expressions.
• Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies
• Experience in supporting brand development is preferred.
• Experience in beauty industry is preferred.
• Experience in monitoring and testing with social platforms (TikTok, Insta, web listening)
• Travelling nationally / internationally 2-3 times a year

Skills:

• Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information.
• Sensitivity to brand equity, brand positioning and targeting.
• Strong sense of curiosity and questioning, passion for innovation.
• Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
• Ability to work with remote and diverse teams.
• Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range:$140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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