Director, Digital Media, Apts.com

Director, Digital Media, Apts.com

Job Description

Director, Digital Media

CoStar Group is the owner of Apartments.com, and is the leading provider of information, marketing, and analytic services to the commercial real estate and multifamily industry. The Apartments.com network - including Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com and seven other leading rental sites - forms the premier online resource for renters seeking a new home and provides property managers and owners a proven platform for marketing their property listings.

We are seeking a Director, Digital Media to join our Atlanta based Apartments.com Marketing team. The Director, Digital Media will manage B2C and B2B customer and audience acquisition efforts targeting our key segments using tailored digital media strategies. This position will focus on buying, managing, and optimizing of performance-based online display media and paid social marketing. Our ideal candidate will combine creativity, general marketing know-how, proven analytical skills, and profitable online media buying experience, with expertise in managing advertising technologies and platforms. He/She will bring expert knowledge in audience building, segmentation and targeting with an ability to leverage audiences across all paid advertising channels. He/She will have the skills and experience to develop and test online media campaigns with specific performance-based objectives and expand them into large scale programs. The role requires an experienced professional who is metrics driven and unwaveringly focused on ROI. The successful candidate will have expertise in analyzing large volumes of data and making key business decisions in a fast-paced, dynamic environment. We are looking for a person who is passionate about digital media and is excited to test new ideas at an established brand. This position reports to the Senior Director, Digital Marketing & Acquisition.

Responsibilities:

• Drive Apartments.com Network digital media buying and customer acquisition strategy by developing and managing profitable online display & social network buys.
• Lead strategy and execution for company's use of DMP, DSPs, ad networks, and retargeting programs.
• Direct and manage 1 - 2 direct reports and external technology partners.
• Ownership of day-to-day budget and forecasting.
• Work cross functionally with product groups, content development, brand marketing, and others to create and implement integrated campaigns that deliver business goals.
• Successfully achieve key traffic, lead generation, and performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
• Create and own audience strategy and activation using 1st & 3rd party data sources to achieve campaign goals.
• Own reporting and analysis of data to identify trends and opportunities, driving change and enhancements.

Basic Qualifications:

• 5 - 10 years digital marketing experience with proven success in performance-based digital media.
• Bachelors Degree
• Online display, programmatic, RTB and retargeting campaigns
• Managing high volume media buys for consumer audiences
• Prior management of a digital media budget exceeding $5 million annually
• Prior experience with:
• Various media buying platforms such as Google Marketing Platform, Facebook Business Manager, LinkedIn Campaign Manager, Amazon Advertising, The Trade Desk, Criteo, AdRoll, TikTok, Pinterest, etc.
• Strong analytical and reporting abilities
• Advanced experience with BI tools, Excel, and PowerPoint
• Self-starting team player with ability to thrive under pressure in a fast paced, changing environment

Preferred Qualifications:

• Familiarity with SEM & SEO
• Experience using Salesforce Platform (Audience Studio, Datorama, Tableau, etc.)
• Experience using Google Marketing Platform (DV 360, Campaign Manager, Google Analytics, etc.)
• Experience working with creative teams to design and optimize new creative solutions in-line with business objectives
• Strong communication skills

COSTAR OVERVIEW

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.

WHATS IN IT FOR YOU

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes, as well as Segways and bikes available for use during the day
• Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks

Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing