Director of Brand and Marketing Communications

Scale Biosciences, Inc. (“ScaleBio”) is an early-stage life sciences technology and tools company developing advanced single-cell solutions based upon the Company's patented split-pool barcoding and combinatorial indexing technology. Our mission is to democratize scalable, easy-to-adopt, extensible, cost-effective single-cell applications across a broad range of systems and sample types within the Life Sciences community.

Our founding team members are the key inventors of split-pool barcoding and combinatorial indexing methods. Our team shares a common mission to develop and expand this important technology to the broader research community and support a menu of applications spanning Epigenomics, Transcriptomics, Proteomics, and Multi-omics. Scale’s management team has a proven record in building successful life sciences tools companies and growing a passionate, multi-disciplinary, diverse team of scientists, engineers, bioinformaticians and software developers.

At ScaleBio we have a shared mission built upon a patented and demonstrated technology with long term investment commitments and R&D facilities in San Diego and Bay Area, CA. We are seeking team members that have a passion for developing technologies that benefit the broader researcher community in the discovery of human biology. Such individuals should also have a strong interest in single-cell sequencing as a disruptive and enabling technology and see the potential for our patented split-pool barcoding and combinatorial indexing methods.

Reporting directly to the CEO, the Director of Brand and Marketing Communications will oversee and contribute to all digital and content marketing channels globally. In addition, this role will lead the strategic development of the brand identity at Scale Bio and manage our public relations agency. This role will be responsible for showcasing our scientific content and collaborating with their team to develop and execute the outbound marketing strategy, resulting in increased awareness and lead generation for the Scale Bio brand and product portfolio to ultimately meet the business revenue targets and objectives. The individual in this role must thrive in a fast-paced environment, as well as be creative, innovative, and action-driven. The candidate will need to manage multiple priorities and communicate with all levels of the organization. 

What You'll Do:

• Develop, execute, and optimize multi-channel marketing strategies and tactical plans to meet corporate awareness and lead generation objectives. Digital channels include social media, email nurture campaigns, third party advertising, webinars, SEO, SEM, and website. Live channels include conferences and seminars.
• Lead the strategy and execution of the corporate website.
• Lead the strategy and execution of in-person and virtual events.
• Develop the content strategy in alignment with key customer targets and customer journey.
• Manage the relationships and direct the priorities of multiple agencies across design, web, advertisement, and PR.
• Guide Scale Bio in the evolution of their brand identity. 
• Work cross functionally with Market Development, Applications, Product Management, and the Sales teams to strongly connect to target audiences and their motivators.
• Be willing to function as a player/coach in this role by executing on tactics individually and through their team.
• Frequently monitor and report the ROI of marketing programs and campaigns and adjust as needed to meet the corporate objectives.
• Determine smart, conservative headcount plans then hire the best to execute to the goals.

About You:

• Proven marketing leadership experience with a problem-solving attitude and quick, excellent decision making.
• Exceptionally creative and willing to think outside of what has always been done.
• Demonstrated ability to motivate and excite a team through your strategy, company vision, and personal dedication.
• Very strong analytical and interpretation skills to aid in reporting the marketing campaign metrics and budgeting.
• Capability to have a deep understanding of the technical aspects of the Scale Bio technology and the research areas that they are used in.
• Strong verbal, short/long form written, and presentation communication skills.
• Domestic and international travel up to 15%.

Nice to have:

• An advanced degree in sciences or equivalent is desirable.
• Experience in Genomics, and/or Single Cell.
• Previous marketing communications or in-house brand experience.
• Deep knowledge and successful usage of marketing automation tools such as HubSpot or Marketo.
• Expert knowledge of using WordPress.

Below is the salary range for this full time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience.

Base Salary Range - $140,000 - $190,000 USD

ScaleBio provides competitive compensation, health and dental benefits, 401K retirement saving plan, state of the art laboratory facilities, and an exciting and innovative culture with the opportunity to enable a novel single cell technology. To learn more please visit our website www.scale.bio. ScaleBio is an equal opportunity employer committed to hiring a diverse and inclusive workforce.