Director, Paid Media

ABOUT DSC:

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

ROLE SUMMARY:

We are seeking a highly analytical, data driven marketing director Director, Paid Media that can own the growth of our customer base, including direct to consumer and top of funnel (TOF) brand awareness initiatives. The Director, Paid Media will develop the strategic roadmap and lead a team in the execution across digital media platforms. This role will own the strategic development of day-to-day management and optimization of Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels. This role will lead execution of new digital marketing vendors including opportunity evaluation, asset delivery, and reporting.  It is critical that this role has an existing playbook.
RESPONSIBILITIES:

Media Strategy and Execution

• Develop, plan, execute, and manage multi-million dollar budgeted paid media and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc.
• Execute established and proven playbook to drive new customer growth and optimization, including conversion attribution modeling and expertise
• Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact.
• Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions
• Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan
• Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights
• Drive strategy and execution to improve ROI/ROAS/LTV/PBP on an ongoing basis
• Develop scalable processes for analysis, actionable insights, and best practices
• Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies
• Present key learnings and findings to Marketing and Company senior leadership

Team Leadership

• Effectively and efficiently lead a team that manages the day to day of all digital media channels
• Provide leadership and mentorship to develop careers of the direct and indirect team members
• Motivate and inspire teams to ensure cross-functional success
• Provide thought leadership around emerging ad technologies
• Work cross functionally to deliver on primary media objectives
• Help create briefs for Creative + Product Team to receive new assets to use within ads, and own feedback loops with Project Managers/designers as well as Legal team
• Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance
• When needed, work with data engineering to troubleshoot platform pixels
• Reconcile monthly spend with Finance/Accounts Payable Team

REQUIREMENTS:

• Bachelor’s Degree, preferably in Marketing or Finance
• 5+ years in related field, e-commerce and agency experience preferred
• Digital media buying experience required
• Excellent knowledge and understanding of digital marketing channels (SEM, Social, Display, Video, Native, Affiliates, Email, etc.) and the media buying ecosystem
• Proven success with direct response and e-commerce brands or companies, experience with subscription preferred
• 3+ years managing a paid media team
• Effective people leader, specializing in enabling team (and cross functional teams) to deliver against financial goals
• World class leadership skills, including mentoring and developing talent
• Expert problem solver, developing processes for teams (including cross functional teams) to ensure performance attainment
• Expertise with cohorts and audience segmentation applied to targeting or ad personalization
• Expertise with multi-touch conversion attribution methodologies or platform experience 
• Proficient with BI visualization tools (Tableau, Looker), AdWords, BingAds, DCM, Shopify Analytics, Google Analytics, Google Tag Manager, Audience Manager, Affiliate Networks, DV360, etc
• Meticulous analytical and quantitative skills
• Experience with Google Search Ads, Display, Meta Buying and planning certifications
• Proven ability to adapt and manage multiple projects effectively within deadlines and manage priorities effectively within a fast-paced environment

PREFERRED:

• Google Search, Ads, Display, Analytics, Measurement certifications
• Meta buying and planning certifications

POSITION TYPE:
This is a full-time exempt position.
WORK ENVIRONMENT:
This is a remote or hybrid position, occasionally working in our HQ office located in Marina Del Rey.

SALARY:
$160,000-$175,000 + Bonus

BENEFITS:

• Comprehensive benefit plans with free premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 50% of the first 6% with only 1 year of vesting
• Unlimited vacation and generous sick time
• Half day Fridays year-round
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Free EV Charging at HQ
• Monthly cell phone and work-from-home stipends

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club 

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