Director, Product Marketing

WHO WE ARE

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and SMS. Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners. With 110+ teammates across three global offices — New York, Barcelona, and Yerevan — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale. No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR

We are looking for the first-ever Director of Product Marketing to join Manychat! In this role you’ll report directly into our Head of Product, which will allow for close collaboration and partnership with our Product organization. You’ll join and manage a lean, yet growing, team of Product Marketing Managers and will be responsible for developing and executing against a global product marketing strategy. In this role you’ll execute major product launches, develop comprehensive go-to-market (GTM) strategies in partnership with our product and marketing leaders, develop product messaging and collateral, and more. With a focus on Product-Led Growth and a burgeoning sales team, the successful candidate will have a significant role in shaping our future direction and success.

WHAT YOU'LL DO

• Lead the product marketing function for the company at a global scale.
• Manage significant product launches, ensuring alignment with our strategic goals and delivering measurable results.
• Develop and implement robust GTM strategies for our existing and new product lines, focusing on Facebook Messenger, Instagram, and WhatsApp.
• Supervise the work of our team of Product Marketing Managers, providing leadership, mentorship, and performance feedback.
• Collaborate closely with our Product, Sales, and Marketing teams to ensure that our product messaging and positioning align with market needs and our company vision.
• Conduct thorough market research and competitor analysis to inform our product positioning and strategies.
• Define clear metrics and KPIs for our product marketing initiatives and use data insights to refine and enhance our strategies.
• Actively participate in key sales and customer meetings to gain firsthand feedback and insights.

WHAT YOU'LL BRING

• 8+ years of experience in Product Marketing within a B2B SaaS environment, including a successful track record of bringing products to market.
• Expertise in marketing automation platforms or product for marketers as a plus
• Proven leadership skills, with experience supervising a team of Product Marketing Managers.
• In-depth understanding of the Product-Led Growth model and its application in a B2B SaaS setting.
• Exceptional communication and presentation skills, capable of conveying complex ideas to diverse audiences.
• Proficiency in conducting market research and using data to drive marketing strategies.
• Bachelor's degree in Marketing, Business, or a related field. Bonus points for an MBA.

WHAT WE OFFER

We care about your growth, well-being, and comfort

• Professional development budget for relevant conference tickets, training programs, or courses.
• Flexible benefits plan to choose the perks that fit your needs.
• Health insurance including dentistry and medical check ups. 
• Hybrid work format.

ManyChat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interviews to ensure you’re set up for success.