eCommerce Content Manager

Job Title: eCommerce Content Manager

About us:

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating.

About the role:

The position of eCommerce Content Manager will drive the cross-platform strategy and development of creative in support of eCommerce marketing & media campaigns. These campaigns include programs and test & learn opportunities that specifically focus on converting shoppers to purchase Diageo spirits brands online, on both B2C and B2B platforms. Key customers include third party marketplace platforms such as ReserveBar, Instacart, and UberEats, omnichannel retailers such as Walmart and Kroger, and B2B platforms such as SGProof and Provi.

The eCommerce Content Manager will collaborate especially closely with the eCommerce Strategy & Partnerships and B2B teams to develop a creative approach that aligns to customer goals, objectives, and activation plans.

Types of eMarketing campaigns include but are not limited to integrated programming in partnership with brands, ground-up eComm specific activations in support of our portfolio, and omnichannel programs in partnership with Shopper Marketing. Therefore, this role is highly cross-functional and core to delivering on our sales & share goals across the eComm channel.

In this role, a successful candidate will provide counsel and expertise on creative best practices and inform the ways in which Diageo evolves our approach to eMarketing content to internal partners in the North America market as well as Global teams. Additionally, they will take a leadership position in running agency partners, including handling any future SOW's and RFP's as well as ensuring day-to-day creative strategy and deliverables are met.

Financial:

Holistic management of eComm team's non-working budget, resolving agency budget, scope, and output meets both eMarketing as well as Digital Shelf content needs

Complexity:

• Ability to collaborate cross functionally across Marketing & Commercial partners
• Management of creative agencies & occasionally customer relationships
• Develop POV on retailer, marketplace, and B2B creative solutions in service of driving sales. Collaborate with partners (external & internal) to develop recommendations inclusive of Key Performance Indicators & measurement strategies
• Determine which occasions, brand, and shopper programming will drive the most scale across retailer & marketplace platforms
• Deploy creative best practices and establish guidelines for commerce-driven content

Role Responsibilities: :

• Balance customer, brand, and shopper priorities; determining when to develop new eComm specific creative, how much to customize by customer, and how much to templatize (ID efficiencies)
• Proactively convey to eCommerce leadership the ways in which approach to content should evolve
• Stay current on trends and apply proactive approach to strategy
• Understand and articulate industry & customer best practices, usage of assets across customers, content effectiveness, and investment needs

Top 3-5 Accountabilities:

• Management of eMarketing content strategy & day-to-day development
• Ownership of agency resources
• Lead creative development process & operational support

Experience / skills required:

College graduate with 5-10 years of experience that includes:

• Experience in eCommerce, digital marketing, or shopper marketing
• Knowledge of digital content management and eCommerce merchandising best practices
• CPG or agency experience
• Demonstrates analytical acumen (translate Key Performance Indicators into insights )
• Ability to lead multiple projects and deadlines while communicating priorities with relevant partners

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!