eCommerce Specialist

Join our Marketing Team at Helen of Troy as our eCommerce Specialist (hybrid work onsite 3 days a week), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA- Hybrid, 3 days a week in office

What you will be doing:

The Ecommerce Specialist for Beauty (Hot Tools, Revlon, Drybar) plays an integral role in elevating the digital shopping and educational experience across these iconic haircare brands. Your responsibilities will span across ecommerce channel marketing with an emphasis on optimizing website content management and CRM (email marketing) support.

This role partners closely with many cross-functional teams, (Product Development, Brand Marketing, Digital Marketing, Creative, Social Media and PR teams as well as the EMEA Ecommerce team) making the ability to collaborate productively a vital skill.

• Campaign (Promotion and Product) Set-Up: You are supporting the ecommerce team, ensuring the flawless execution of campaigns, promotions, and new product launches. Working in tandem with the Ecommerce Manager and the broader team, you guarantee the delivery of right-sized content, copy, and video assets to captivate and engage the audience.
• Product Merchandising: Your focus on optimizing Product Listing Pages (PLPs), Product Detail Pages (PDPs) search results, landing page carousels, and cross-selling strategies improves the discoverability and appeal of products. Through strategic merchandising, you contribute to enhancing sales and customer happiness.
• Page Optimization: Implementing page optimization plans derived from reporting insights is central to your role. Your collaboration with the wider Ecommerce and Marketing teams ensures that website pages are finely tuned for efficient user experience and performance. This extends beyond catalog pages (product listings and details) to the broader landing pages, educational content, blogs and articles that drive engagement (and thus sales) on the sites.
• CRM Support: Collaborating closely with the Retention Manager and creative teams you will help coordinate content for and build weekly emails. Your role extends to optimizing consequent landing pages, ensuring a cohesive and engaging customer journey.
• Content Management: You handle and update content to keep it fresh, relevant, and aligned with brand identity. Additionally, you provide crucial support to the social teams by briefing on content, being responsible for content creation, and managing collateral to maintain a consistent brand voice. This role will also be responsible for the organization and maintenance of web content in the digital asset manager.
• Site Localization: In close collaboration with the EMEA team, you ensure global consistency across key campaigns and assets.

Skills needed to be successful in this role:

• Strong organization skills with the ability to prioritize and manage multiple projects at once.
• Self-motivated with a track record showing a "can-do" attitude and a passion for your work.
• Flexible and responsive to change.
• Presentation, oral and written communication skills required.
• Ability to maintain strict confidentiality with privileged information, work well with others and handle a fast-paced environment.

Minimum Qualifications:

• High School Diploma or GED Equivalent.
• 2+ years of experience in ecommerce/email marketing.
• Experience working with ecommerce/digital platforms (like Magento, WordPress, Demandware).
• Demonstrated experience and passion for eCommerce / digital retail.
• Written language / copy writing skills.
• Authorized to work in the United States on a full-time basis

Preferred Qualifications

• Bachelors Degree
• Knowledge of digital marketing and proven interest in the technology landscape

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, and Drybar® - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.