Employer Brand Specialist

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What You'll Do

• Partner with Talent Attraction Leaders, Talent Attraction Partners and Guidewire business leaders in planning and executing employer brand strategy for India namely
• Collaborate with the Talent Attraction team to develop targeted recruitment marketing campaigns.
• Create, manage and promote social media content through copywriting, content schedules, posting, and reporting.
• Partner with engagement platforms such as LinkedIn, Ambition Box, Comparably, Everyone Social, etc.
• Organize and promote events, both virtual and in person.
• Partner with ambassadors to build user-generated content such as employee videos, blogs, employee spotlights, and more.
• Researching and monitoring talent attraction trends, actions, and innovations.
• Shape meaningful stories and turn creative ideas into content that stands out and entices potential job candidates.
• Work closely with external agencies, videographers and photographers, as well as internal teams such as Marketing, PR, Creative, Internal Comms and DEI.
• Lead and contribute to Talent Strategy projects that help us achieve our fast paced hiring goals.

What's In It For You

• You will join Guidewire during a time of high growth, offering an outstanding opportunity to learn, grow, and make a real impact!
• You will be given plenty of exposure to challenging projects, having a clear impact on our branding and Talent Attraction strategy.
• Work in a global and diverse environment with the possibility to expand your practical knowledge.
• Leap further into digital marketing perhaps in a realm you haven't considered before.

What You'll Bring

• Minimum 3+ years in employer brand, recruitment marketing or corporate marketing with focused projects engaging tech talent, in the Bengaluru market preferably.
• Strong project and program management skills, excellent written and verbal communication, and a solid track record of delivering successful talent marketing campaigns and content.
• Ability to work independently, influence and build effective working relationships in a fast paced environment.
• Experience developing content for employee blogs, social media channels, and recruiting events.
• Experience utilizing digital marketing techniques to attract high-quality candidates.
• Must be fluent in English (written and verbal).
• Desired skills for video and photo editing as well as graphic design skills (eg Photoshop).
• Experience using tools like Canva, Bitly, EveryoneSocial, Sprout Social, Google Analytics, Vimeo, Adobe experience manager or other content management tools.
• Specific experience developing talent marketing plans for India, South America, and/or Ireland talent markets.