Enrollment Advisor

About Us

Williamsburg Learning (WL) is an educational services provider that provides curriculum, mentors, and courses for Williamsburg Academy, Leadership Academy of Utah, Williamsburg Academy of Colorado, and other partner schools. Our mission is to prepare promising students for meaningful lives as principled leaders and we do that by providing transformational learning experiences. 

We have several values that are very important to all team members. If these values speak to you, you are excited about the job description, and you meet the listed qualifications, we want to hear from you!

Growth: We seek to be constantly learning and growing both personally and professionally. 

Right Action: We strive to do the right thing for colleagues and customers at all times.

Culture of Belonging: We’re real. We’re authentic. We know there’s more to life than just work, so we try to make it fun and build real connections with each other as we go.

Position Description

The Enrollment Advisor is a vital member of the Marketing Department and the first point of contact for prospective families at the Williamsburg Family of Schools. Successful Enrollment Advisors possess a unique set of sales, communication, writing, and organizational skills while exhibiting Williamsburg’s core values.

The Enrollment Advisor’s primary responsibility is to guide prospective parents from A to Z through the enrollment and onboarding process at various Williamsburg schools. You’ll engage and inform parents via phone conversations in a down-to-earth way that builds trust and confidence in our program, laying the groundwork for their child to have a successful and meaningful educational experience in our online classroom.

Roles

The Enrollment Advisor is a member of the Marketing Department and reports to the Director of Digital Marketing & Sales. Your top five responsibilities in this role would include:

1) Facilitating Enrollment Consultations 

- Hold 30-minute phone calls with prospective parents and introduce them to the Williamsburg program and educational philosophy.

- Ask filtering questions to ensure the parent and their student understand and are well-prepared to succeed in the Williamsburg program.

- Explain the benefits of the Williamsburg program and the life-changing impact it’s had on our students.

- Answer questions and address any concerns a parent has about how our program will work for their child.

- If our program is a great fit for the student and parent, invite them to apply and/or register and guide them through the relevant next steps.

- If our program isn’t the right fit, recommend alternative options for the parent to explore.

- Document notes and set tasks as needed to follow up with the parent as they go through the application and/or registration process.

- Maintain and update your personal enrollment calendar availability to ensure accuracy at all times.

2) Providing Onboarding Support for New Families

- Advise new parents on course selection for middle school and beginning 9th-grade students.

- Partner with Academic Counselors to assist parents with course selection for 10th, 11th, and 12th-grade students and/or those transferring credit.

- Be available as a resource for new parents to answer any questions prior to the start of the semester (e.g., book ordering, accessing online classes, etc.).

- Leverage automated communication systems as needed to help parents receive the right onboarding information at the right time.

- Promptly respond to email and text messages from new parents.

3) HubSpot Customer Relationship Management (CRM) 

- Promptly update any relevant properties in HubSpot (Williamsburg’s CRM system) after each customer interaction.

- Stay organized, set and complete CRM tasks on time, and/or proactively adjust due dates and inform the relevant team members when needed.

- Report weekly to the Director of Digital Marketing & Sales on various performance metrics housed in HubSpot.

4) Reviewing & Contributing to the Enrollment Team Knowledge Base

- Demonstrate a deep understanding of the Williamsburg academic program and the unique features, procedures, and policies that set our schools apart.

- Be resourceful and continuously seek out information from our company and school websites, internal team resources, and colleagues.

- Document new information in Trainual, our internal team knowledge base, for future reference for you and your colleagues.

- Proactively stay up to date on news and changes to the Williamsburg program and our Family of Schools.

5) General Enrollment Team Support

- Seek out and act on opportunities to share feedback with colleagues to help them succeed in their roles.

- Be receptive to and act on feedback from colleagues to improve the quality of your customer interactions and facilitate world-class enrollment experiences.

- Share feedback from customers with relevant colleagues to quickly resolve issues and optimize the customer experience.

- Continuously look for and speak up on opportunities to improve the Enrollment Team’s systems, processes, and steps of service.

- Occasionally play backup and respond to inbound customer inquiries for Williamsburg’s Customer

- Service Team during high-traffic periods.

- Occasionally provide support at in-person school events during slower periods of the year.

- Perform other duties as assigned by the Director of Digital Marketing & Sales and/or Senior Enrollment Advisors.

Minimum Qualifications

• 2 years of sales experience
• Strong oral and written communication skills
• Able to work independently and manage your own consult schedule

Preferred Qualifications

• Prior work experience in the admissions department for a K-12 school or post-secondary institution
• Associate of Arts degree or higher education
• Proficiency in Hubspot or similar sales management software
• Certification in Hubspot sales tools

Required Equipment (You Provide)

• A computer with webcam (no older than two years)
• Headset or headphones with echo-canceling mic
• High-speed internet service, the faster the better (we recommend 5 Mbps or more)

Compensation & Schedule

• Compensation: $50,000 annual salary
• Start date: April 15, 2024
• Schedule: 40 hours per week, Monday through Friday
• Our business hours are 9:00 AM-4:00 PM on weekdays
• There will be 2-3 mandatory online meetings during the week, in addition to enrollment consultations
• Half-day quarterly team meetings will be held online four times per year

What We Offer

• Paid Time Off (PTO)
• 401k with up to 4% company match
• Paid health benefits
• Growth opportunities for a go-getter who wants to increase their level of responsibility and compensation over time