Event Strategist Specialist

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM you join a culture of openness collaboration and trust.

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

The event strategist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan.
Responsible for event planning & execution – Lead annualize global event planning and consistent design/delivery to build and generate pipeline
– Own and optimize events to meet business objectives based on stakeholder feedback
– Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives target audience develop plan including requirements for associated ABM/targeted audience actions)
– Designs individual event attendee experience within the client journey based on standard event kits
– Ensures sales alignment and events execution (with field marketing)
– Manages post event outcomes and performance with relevant stakeholders (ie. field marketing)
– Handle end to end process and tools: Including EMB entry logo licenses cteba data privacy edit upload and debrief for core team events
– Ensures all legal compliance finance and other required processes efficiently completed
Skills:
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and implements solutions or develops new systems elements procedures or processes.
• Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.
• Contribution / Leadership: Provides ongoing guidance to lead professional work teams. Understands functional mission and vision. Utilizes expertise to directly influence people outside function. Defines and decides objectives within specified projects.

“Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas”

Required Technical and Professional Expertise
• Bachelor’s degree in Marketing Communication Business Administration or equivalent experience.
• Four (4) years or more experience in marketing or related role
• Two (2) years or more experience in event marketing
• Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills including attention to detail
• High energy independent worker self-starter resourceful and problem-solver
• Demonstrated ability to work independently under pressure managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about developing client advocates around IBM’s product portfolio
• Fluent English

Preferred Technical and Professional Expertise
•Master’s degree in a related field preferred
• Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred