German Ecommerce Manager

About the division; Ingenuity 

https://www.thgingenuity.com/ 

THG Ingenuity is a fully-integrated digital commerce ecosystem, designed to power brands without limits. End-to-end, global, and scalable, our proprietary tech platform represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes Nintendo, Daily Mail Group, Nestle, Unilever, Honda and Proctor and Gamble. 

Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from hosting and data science to warehousing and fulfilment, we simplify the minefield of digital commerce, and enable brands to form direct and meaningful relationships with their consumers. 

Initially developed to power one of the world's largest beauty and wellbeing businesses, THG Ingenuity has been continually refined to facilitate sustainable growth and seamless expansion. Indeed, the potency of the platform is no more evident than in the extraordinary global growth enjoyed by The Hut Group. Now operating over 160 localised websites, shipping to 193 territories, THG has harnessed the power of the Ingenuity platform to continually set the standard for achieving sustainable global growth in the beauty, wellbeing, and nutrition spaces 

About the role; eCommerce Manager – German Speaking 

The eCommerce Manager role is an exciting opportunity for an ambitious individual that can bring fresh and innovative thinking to Ingenuity and play a key part in driving the account forward on its momentous journey. 

The responsibility for the KPIs, growth strategy & e-commerce targets will sit with the eCommerce team, and rely on their ability to assess the market, be reactive to competitors and align marketing, trading and creative plans. The eCommerce Manager will be responsible for delivering a digital strategy, supported by the Senior Ingenuity team, and work in collaboration with our clients to meet their objectives.  

The unique brand and growing account brings lots of opportunity for development, trading success and diverse opportunity. We currently host multiple sites for the client & are onboarding further accounts in the new year. This growth calls for great responsibility and the management of trading teams to maintain momentum, unlock new accounts and drive success. 

This role is for a German speaking Manager, who will be placed on websites servicing the German market.  

Key Responsibilities of the role; 

• Identifying new and innovative ways to drive traffic to the Client website as well as developing and improving traffic from existing channels. 
• Monitoring key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc. 
• Using initiatives to drive brand awareness in the U.K market through campaigns, digital marketing channels and influencers. 
• Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy 
• Improve, develop and lead market place strategy for the brand whilst working with the central market place team. 
• Deliver on targets and budgets through campaign activations to ensure KPI's are achieved. 
• Ensuring the websites are kept up-to-date with; correct offers, correct gift offers, updated banners, new in products/brands, regularly updated category pages. 

• Monitoring conversion of key landing pages to improve where necessary. 
• Work in synergy with the rest of the THG team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition at the lowest cost possible. 
• Deliver best in class customer experience partnering closely with brand and customer service teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity. 
• Competitor product and pricing analysis - to ensure we are price competitive and market leaders in the industry. 
• Relaying client needs and requests; balancing expectations both internally and externally. 
• Organising launch dates, site navigation amendments, studio outputs & reporting mechanisms for upcoming projects and development implementations. 

The Person 

• Commercially astute, ambitious and driven; hungry for success and responsibility. 
• Experience of managing budgets, trading calendars, sales forecasts and marketing channel traffic overviews. 
• Manages their time efficiently, enjoys problem solving and finding effective yet scalable solutions 
• Experience of working in a fast-paced e-commerce environment; online retailing knowledge preferable. 
• Strong communication skills; has worked exceptionally as part of a wider team and has experience in managing others. 
• Has client-facing experience or similar; working with third party/external partners 
• Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', agile environment with responsibility for key decision making.