Global Claims Development & Substantiation Manager

Elevate ZURU's Consumer Brands: Strategize and Manage Claims Compliance Worldwide

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.  This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.  

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. 

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

Position Overview

• Responsible for researching and understanding consumer law principles across New Zealand, Australia, UK, USA and Canada
• Project managing the claims development process for all consumer advertising related claims, determining whether and how we can make claims in our key markets
• Work closely with marketing, product, commercial and compliance colleagues to develop best-in-class claims across our portfolio of consumer brands

Position Impact

• Setting up our global brands to have the best chance of success, both in-store and online by developing claims that resonate with customers and provide a meaningful point of difference vs. the competition
• Working through complex legal and regulatory challenges to ensure we not only manage risk, but problem-solve to best meet the needs of the various stakeholders across the business
• Conduct comprehensive research to understand how high-risk claims can be substantiated, with a particular focus on key competitors, to ensure we can react accordingly

Responsibilities

• Claims Strategy Development: Define and implement a global claims strategy that aligns with the brand's marketing goals and legal guidelines across all markets.
• Regulatory Compliance: Ensure that all product claims (e.g., benefits, sustainability, performance) are legally compliant with regional and global regulations in advertising and packaging.
• Cross-functional Collaboration: Work closely with marketing, legal, R&D, and packaging teams to validate product claims and ensure consistency across all channels and platforms.
• Consumer Insight Integration: Leverage consumer insights and market research to develop compelling and credible claims that resonate with target audiences in different regions.
• Monitoring and Updating Claims: Keep track of competitive claims and industry trends to proactively update and evolve product claims to maintain brand competitiveness.
• Stakeholder Management: Liaise with external regulatory bodies, advertising standards authorities, and packaging suppliers to ensure that all claims are approved and meet required standards globally.

Skills & Experience

• Bachelor of Laws (at a minimum)
• 3-5+ years of legal practice experience, with a focus on consumer advertising law (Fair Trading Act, ACCC, FTC etc.)
• Strong experience working with and/or for consumer brands, providing advice as it relates to packaging and advertising claims
• Preference will be given to those who have prior experience working with, and advising as it relates to consumer law internationally

ABOUT ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com. 

WHAT WE OFFER 

🌱 Culture for Growth

🧘 Health & Well Being Benefits (including an onsite 24/7 gym)

🌎 Global Opportunities 

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🐶 Furry Office Friends

🍓  Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined 🚀

#LI-FR1