Growth Content Designer

🚀 Who Are We?

Welcome to Welltech —where health meets innovation! As a global leader in Health & Fitness industry we’ve crossed over 200 million installs with five life-changing apps all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers powerful fitness solutions and personalised wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs .

As a Growth Content Designer you'll play a key role in creating user-centric content that drives adoption engagement and retention of new users across our suite of fitness and wellness apps.

You’ll work closely with cross-functional teams including designers product managers and developers to craft compelling content that not only attracts and converts users but also aligns seamlessly with our brand identity.

Key Responsibilities

Content Strategy & Creation

• Develop and execute a content strategy to maximize conversion and enhance the experience of new users discovering our fitness and wellness apps.

• Create and curate high-quality engaging content for various touchpoints including in-app messaging onboarding sequences notifications and more.

• Advocate for content that is scalable localization-friendly inclusive and accessible to a global audience.

• Collaborate with teams to develop style guides frameworks and content patterns that ensure consistency across all products.

Cross-Team Collaboration

• Partner closely with designers and researchers to integrate content seamlessly into the overall design ensuring a cohesive and intuitive user experience.

• Establish and maintain best practices for collaborating with Content Design across product teams.

Requirements

• Bachelor’s degree in Design Communications Journalism Marketing or a related field.

• Minimum of 3 years of experience in content design or a related field with a strong portfolio showcasing successful projects. Case studies related to acquisition or payment flows are a bonus.

• A genuine interest in fitness and wellness with a deep understanding of industry trends and user needs in the digital space.

• Strong empathy for users and a solid grasp of user-centered design principles and inclusive writing.

• Excellent collaboration and communication skills to work effectively with cross-functional teams.

• Ability to thrive in a fast-paced dynamic environment with the ability to prioritize and adapt to changing needs.

• Experience distilling complex information into concise content that guides users across different flows.

• Comfortable defining your own priorities and advocating for a content-first approach when needed.

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth flexible work environments and the ability to suggest ideas and drive changes.

Check out some of our products

• Muscle Booster

• Yoga-Go

• FitCoach

• WalkFit

• Omo

In our team you'll find an opportunity to develop and implement your ideas as well as to make the world a better place!