Growth Hacker (Guerilla Marketing)

Are you obsessed with finding clever, unconventional ways to spark rapid, scalable growth? Do you thrive on experimentation and live for measurable results? We are seeking a highly creative, analytical, and relentless Growth Hacker to identify, implement, and scale non-traditional marketing strategies, with a special emphasis on viral and guerrilla marketing techniques. Your mission is to rapidly accelerate customer acquisition in a short period by designing ingenious experiments, analyzing the data, and doubling down on what works. This is a high-impact, hands-on role for someone who loves a challenge, moves fast, and wants to see their ideas create tangible, high-velocity growth. ***Note that this role requires to be on-site at our Phoenix Corporate Office. This role is really for non-conventional, creative marketers. For those who take risks and create buzz in unexpected ways, primarily on social media, but not exclusively. Stealth or buzz, indoor/outdoor, seasonal and newsworthy, experiential etc. Key Responsibilities: • Unconventional Growth Ideation:Continuously brainstorm, research, and prioritize innovative, often low-cost, growth hacking ideas tailored for the home services market (e.g., referral program optimization, viral loops, community-based marketing, strategic partnerships, creative offline stunts). • Viral Marketing Specialist:Design, launch, and optimize programs and features explicitly aimed at encouraging word-of-mouth referrals and organic customer sharing. • Guerrilla Marketing Execution: Develop and execute imaginative, attention-grabbing guerrilla marketing campaigns and local stunts designed to generate significant buzz, PR, social sharing, and leads within our target communities. • Rapid Experimentation & Testing:Design and run quick, iterative A/B tests and experiments across various channels (digital, offline, community, product) to validate growth hypotheses. • Data Analysis & Optimization:Define key metrics for experiments, meticulously track performance, analyze results to understand drivers of growth (and failure), and use data to make rapid decisions on iterating, scaling, or stopping initiatives. • Funnel Velocity: Analyze the customer acquisition and activation funnel to identify bottlenecks and implement creative solutions to increase conversion speed and volume. • Cross-Functional Execution:Collaborate closely with Marketing, Sales, and Operations teams to launch and manage growth initiatives smoothly. • Trend Spotting:Stay on the absolute cutting edge of growth hacking tactics, tools, viral trends, and behavioral psychology, bringing fresh ideas back to the team. Qualifications & Experience: • Proven Track Record:Demonstrable experience (please provide specific examples/case studies in your application!) executing successful growth hacking initiatives that resulted in significant and rapid customer acquisition or activation, particularly using viral or guerrilla tactics. • Experimentation Expertise: Deep understanding of A/B testing methodologies, experiment design, and statistical significance. • Analytical Skills:Strong ability to analyze data, draw actionable insights, and measure the ROI of unconventional campaigns. Proficiency with analytics tools is crucial. • Creativity & Problem Solving: Ability to think far outside the box and devise innovative solutions to growth challenges. • Channel Versatility:Experience testing and finding traction in non-traditional channels beyond standard SEM/Social Ads is highly desirable. • Industry Context (Preferred): Experience in B2C marketing, especially local services, subscription models, or startups known for creative growth tactics, is a plus. • Technical Aptitude (Preferred): Familiarity with marketing automation, landing page tools, basic web principles, or scraping tools can be advantageous. • Education:Formal degree is less critical than demonstrated ability to drive growth. Show us what you've achieved. Desired Attributes: • Highly Creative & Unconventional:You see opportunities where others don't. • Experimental & Curious: You treat ideas as hypotheses to be tested. Comfortable with calculated risks and learning from failures. • Data-Driven:You let results, not opinions, guide your decisions. • Relentlessly Resourceful:You find clever ways to achieve big results, often with limited resources. • Bias for Action & Speed:You execute quickly, learn, and iterate. You thrive in a fast-paced setting. • Tenacious & Resilient:You don't give up easily when tackling hard growth problems. • Results-Obsessed:You are deeply motivated by hitting and exceeding growth targets. #INDA1 Benefits and other cool stuff: • Medical, dental, vision, 401K • Paid Time Off • Weekly Pay • Internal Promotion opportunities • Company swag A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. Compensation Range: $75K - $150K