Job Description
Growth Marketing Lead Job Summary:
Sparks Group has partnered with an information security services company inDallas, TXto find a strategic, hands-onGrowth Marketing Leadto scale their demand generation efforts. This role is ideal for a marketing professional with a deep understanding of multi-channel growth strategies, sales enablement, and full-funnel performance marketing in the cyber security and related services industry. We’re looking for someone to play a pivotal role in driving pipeline growth and marketing innovation.
Growth Marketing Lead Responsibilities:
• Own the development and execution of the growth marketing strategy with a core focus on demand generation, including messaging frameworks, and creative briefs that align with company goals and drive measurable outcomes.
• Maintain awareness of global cybersecurity trends, risks, and market challenges, identifying messaging and content narratives to articulate the company’s perspectives and solutions related to those trends, risks, and challenges.
• Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
• Proactively suggest ways to collaborate with and leverage external partners and technology providers to drive joint market opportunities.
• Manage annual and quarterly budget planning, resource allocation, and ongoing process improvements for growth marketing.
• Work closely with internal subject matter experts to develop relevant and publishable thought leadership content.
• Oversee digital content and campaigns (organic and paid) that leverage company-wide efforts to effectively reach C-Suite, security and risk-focused target audiences, lead development and distribution of social media content and campaigns, including defining and tracking KPIs.
• Tailor cyber security marketing content to reach a global audience and specifically the Dallas-Fort Worth market.
• Execute demand generation programs across paid digital channels (LinkedIn, Google, Meta, X) that consistently deliver measurable pipeline and revenue outcomes.
• Act as a trusted strategic advisor to executive stakeholders, aligning marketing programs to sales objectives and business goals.
• Support the Chief Revenue Officer in driving sales enablement and marketing operations, including messaging, campaigns, SEO strategy, and CRM/email automation.
• Own campaign reporting and performance optimization to track ROI and uncover new growth opportunities.
• Collaborate cross-functionally with finance, delivery, and sales teams to ensure cohesive message and scalable execution.
Growth Marketing Lead Qualifications:
• BA/BS Degree in Marketing, Business Administration, or related field.
• Must be a US Citizen capable of obtaining a security clearance.
• 6+ years of experience in B2B marketing, with a strong focus on demand generation and digital strategy.
• Strong understanding of the cybersecurity landscape.
• Consulting or professional services industry experience a plus.
• Expertise in full-funnel growth strategies, account-based marketing, and performance-driven campaign management.
• Deep fluency in marketing and sales tech stacks, including HubSpot, Salesforce, Google Analytics, SEMrush, LinkedIn Ads Manager, Sales Navigator, and others.
• Demonstrated success managing large marketing budgets and optimizing campaigns for pipeline velocity and ROI.
• Excellent verbal and written communication skills; comfortable interfacing with executives and cross-functional teams.
• Experience leading corporate brand initiatives.
• Ability to proactively conceive and suggest new approaches and solutions, influence senior leaders on key strategic issues.
• Demonstrated ability to manage multiple projects simultaneously, multi-tasking and prioritizing as needed
• Experience of working with 3rd party providers and external agencies & vendors.
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This job is In-Person.
We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.
Download the Sparks Group mobile app fromApple App StoreorGoogle Play.
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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
Sponsored by Sparks Group