Growth Marketing Senior Associate

Our Performance Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to support crucial projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and  optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact. 

You will:

• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social, recruitment marketing and CRO
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

You’d be a great fit for the role if:

• You have 3-5 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, Tiktok, LinkedIn, and beyond
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well

• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action
• You have experience working in-house at high-growth tech companies or agency experience is a plus

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $120,000
  • Group B: $108,000
  • Group C: $96,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development