Growth Marketing Strategy, TikTok

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The International User Growth Team supports the growth of ByteDance products in international markets. We leverage online advertising, preload and other channels to drive measurable and impactful growth. We strive to delivery industry-leading growth solution, from strategy design to execution as well as analysis and iteration. We cover the entire value chain, from channel and creative perspective, all the way to data infrastructure, automation, and advertising technology. As part of the UG team, you will strive for measurable results that grow as a professional expert and leader in a group of like-minded team members.

We are looking for a talented Growth Marketing Strategy Manager to join TikTok in Singapore. You will be focusing on global paid performance media strategy, and working closely with cross-functional partners such as product, data, and engineering to drive valuable business growth of a portfolio of exciting high-growth products.

Responsibilities:
- Be an expert in all aspects of Paid Media, utilizing this knowledge and skills to make key media decisions toward business goals, including but not limited to user acquisition, conversion, and retention improvement;
- Collaborate with Growth Marketing Managers to design, implement and improve growth marketing strategies;
- Lead data-driven research to identify opportunities to optimize user funnels, break down complex user growth problems, turn insights into solutions, increase campaign effectiveness and lift incrementality;
- Respond to industry trends such as iOS ATT and Android sandbox, keeping business efficiency with privacy challenges;

Qualifications

- Bachelor's or above in relevant disciplines;
- 5+ years hands-on experience in user growth-related roles, such as strategy, analytics, performance marketing etc. Rich experience in campaign management with considerable budget. Experience with mobile ads, background in top-tier marketing agencies, internet companies or management consulting is preferred;
- Proficient in optimizing campaigns on various ad platforms including Google Ads, Ad Networks, Facebook Ads, TikTok Ads, etc. Understand channel advanced capabilities, familiar with tools such as Mobile Measurement Partner, Google Analytics, and Firebase;
- Understanding of App and Web ad data acquisition and attribution methods, strategizing growth plans based on attribution and value acquisition for products in different growth stages, and a basic understanding of multi-touch attribution, cannibalization optimization, marginal efficiency, etc;
- Sensitive to data with strong analytical skills, maintains curiosity and self-motivation, excellent communication skills, ability to cope with work pressure, have top-level awareness and ability to pinpoint and overcome challenges;
- Proficient in English to manage global stakeholders.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.