HBU-品牌经理/市场经理-威凡

Responsibilities

Brand Management:

• Support brand owner to develop the brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Conduct brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment
• Input to the country OP plan
• Prepare report for global & country level internal communication

Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment

• Interface with WWT to gain support
• Forecast portfolio performance and track progress towards target
• Prepare report for internal communication

Resource Management:

• Lead team in the portfolio (or big strategic brand) budget planning and control
• Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L

EDUCATION AND EXPERIENCE

Qualifications:

• Bachelor degree in Medical or Medicine, Master degree and MBA preferred
• Proficient oral and written English 5-8 years marketing experience with above 18 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to "One Pfizer"

Expect candidates to demonstrate these commercial /management competencies

• Marketing , Customer and Competitor Insight, Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills, collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization -among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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