Head of Growth and Marketing
Company
Superhuman
Location
North America,Latin America
Type
Full Time
Job Description
SUPERHUMAN ๐
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The fastest email experience in the world
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Loved and adored: see what our customers say
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Our customers get through their inbox twice as fast; many see inbox zero for the first time in years.
Come shape the future of email communication and productivity!
BUILD LOVE ๐
At Superhuman we deeply understand how to build products that people love . We incorporate fun and play; we infuse magic and joy; we make experiences that amaze and delight.
It all starts with the right team โ a team that deeply cares about values customers and each other.
CREATE MASSIVE IMPACT ๐
We're not solving a small problem and we're not addressing a small market. We're going after email; the one activity that consumes more of our work day than any other.
Our ambition doesn't stop there. Next: calendars notes contacts tasks. We are building the productivity platform of the future.
DO THE BEST WORK OF YOUR LIFE ๐
We have created the frameworks for how to build product market fit and redefined the narrative of how to onboard customers successfully. We have shown the world itโs possible to build a premium productivity brand. Our investors include Andreessen Horowitz First Round Capital IVP Tiger Global Management Sam Altman and the founders of Gmail Dropbox Reddit Discord Stripe GitHub AngelList and Intercom.
Our latest financing was led by IVP and we welcomed Ajay Vashee to our board. Our prior financing was led by Andreessen Horowitz and we welcomed Marc Andreessen and David Ulevitch to our board.
This time weโre swinging beyond the fences and fundamentally rethinking how individuals and teams should collaborate . We are building a household brand and a worldwide organization. We are here to do the best work of our lives and we hope you are too.
ROLE ๐ฉ๐ฝโ๐ป๐จโ๐ป
Build and lead Growth and Marketing at Superhuman to significantly drive demand build massive positive brand awareness and unlock the growth of the Superhuman Teams Business. In doing so accelerate the entire Superhuman mission and grow ARR from $25M to $100M over the next 3 years.
Major Outcomes
Outcome #1: Drive demand to grow revenue from $25M to $100M ARR over the next 3 years.
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Widen top of funnel by developing our current channels and launching new channels.
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Build and scale our B2B Acquisition Strategy to grow logo acquisition 10x over the next 3 years.
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Ignite and scale our Product-Led Sales (PLS) Motion to 5x our B2C2B conversion over the next 12 months.
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Increase funnel conversion by optimizing our prospect journey.
Outcome #2: Drive end-user growth flywheel
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Maximize Product-Led Growth impact in partnership with Product: Onboarding Referrals Virality.
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In-product lead generation
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Drive retention by nurturing the full customer and user lifecycles.
Outcome #3: Define execute and evolve our go-to-market strategy.
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Frame key strategy questions conduct research and decide on approaches. Examples include:
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How should we evolve our packaging pricing and positioning for our consumer and business products?
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How should we optimize our go-to-market for Superhuman for Business?
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Where should our go-to-market strategy be product-led demand-led or relationship-led?
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What markets company types/sizes and personas should we target?
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Execute a world-class go-to-market strategy in partnership with our Head of Sales and our go-to-market leadership team.
Outcome #4: Build massive positive awareness of the Superhuman brand.
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Create and execute our business brand strategy:
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Determine positioning pricing and packaging for Superhuman for Business.
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Drive awareness and adoption as we bring new products to market.
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Create and execute our prosumer brand strategy:
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Position Superhuman as an aspirational brand that stands for achieving your potential.
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Create a category and establish Superhuman as the category leader.
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Implement and optimize numerical brand tracking including customer sentiment aided/unaided awareness and brand reputation.
Outcome #5: Build and scale our Growth and Marketing team and infrastructure.
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Recruit retain and develop a diverse and talented team of growth and marketing.
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Lead the organization with coaching prioritization clear communication and modeling the Superhuman values.
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Execute through a high-paced and rigorous experimentation pipeline.
SOUND LIKE YOU? ๐
You have 12+ years of experience in Product-led Sales-led and Marketing-led GTM strategies for B2C2B + B2B businesses with at least 6 years building and leading the strategy and managing teams.
Our ideal candidate is amazing at:
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Strategizing Prioritization and Execution: Able to build prioritize and deliver QoQ and YoY B2C2B + B2B growth strategies for Mid-market and Enterprise SaaS businesses.
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People Management: Develops hires and retains high-performing growth and marketing teams including growth marketing brand marketing content marketing performance marketing product marketing and marketing operations.
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Making and Owning Tough Decisions: Good balance between data-centric rapid experimentation and bold risk-taking.
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Bias for Action: Speed matters. Takes rapid steps forward even in the face of uncertainty recognizing action is the catalyst for progress and growth.
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Async Communication: Communicates succinctly and quickly across various mediums (especially Slack Notion and email). Can produce or consume long documents as needed without sacrificing speed.
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Caring Deeply Challenging Directly: Discusses and debates ideas openly even when the decision is tough. Disagrees commits and challenges others to do the same.
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Strong Entrepreneurial Mindset: This is a transformational role with many areas without a playbook.
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Start-to-Finish Ownershipย of Outcomes: They act as if they are 100% responsible for their own outcomes and the company's outcomes.
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Customer-centric: They always strive to improve the customer experienceย without losing sight of business results.
SALARY ๐ธ
The Head of Growth & Marketing role may span a range of experience and expertise. Through our interview process we will review your background local market data and use a mix of technical and qualitative assessments to determine where you fall in our range. We will talk about compensation in our first conversation and be transparent throughout the process about which level we think is the best match for you in our organization.
Our salaries for this role within US markets range from $300000 โ $340000+. The salary range does not reflect total compensation which includes base salary bonus benefits and company stock options.
We are open to candidates in the US and Canada. We take a locally informed approach to compensation and will be able to share ranges based on your geographical location of residence.
At Superhuman we value diversity. We are an equal opportunity employer: we do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Date Posted
11/06/2024
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