Influencer Marketing Specialist

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In this role, you will:

• Partner with members of our growth team, develop and implement a comprehensive influencer marketing strategy globally, with a focus on YouTube, TikTok, and Instagram, to drive user growth and engagement
• Identify, recruit, and manage relationships with key influencers and content creators, aligning with Quizlet’s target demographics and strategic goals
• Guide influencer creative based on our strategic insights, brand know-how, and social best practices
• Manage the influencer marketing budget, with the authority to adjust spending based on campaign performance and ROI
• Monitor and analyze the performance of influencer campaigns, adjusting strategies based on data-driven insights to improve CAC/ROI
• Collaborate closely with the Content team to ensure messaging consistency and leverage cross-departmental synergies

What you bring to the table:

• A minimum of 3+ years in influencer marketing with a strong track record in international growth-focused campaigns
• An ability to work collaboratively with cross-functional teams
• Exceptional project management skills, being able to navigate complex stakeholder environments
• Experience managing relationships with international agencies & creators
• Comfortable delivering multiple campaigns within short deadlines
• Strong understanding of influencer marketing KPIs and experience in analyzing campaign performance
• Strong understanding of tracking and attribution of influencer campaigns
• Experience leveraging MMP’s (Appsflyer) to troubleshoot and fix tracking issues 
• Experience in reporting campaign performance regularly  to senior management , highlighting key metrics, challenges, and opportunities for improvement 

Bonus points if you have:

• Experience working with tracking platforms like AppsFlyer

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $95,000 - $112,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice