Intern, Digital Media Analyst

Job Description

This application is for a 12-week internship role from June - August 2025. Resume review begins in January 2025. 

The Advanced Analytics & Orchestration group is looking for an intern with prior experience with marketing and data analytics who has previous exposure to media (i.e. display, video, paid search, paid social, etc.). Position will use Adobe Analytics which captures website activity. Other analytic platform exposure such as Dataroma and PowerBI are used to discover activities of people targeted by our efforts so that insights can be summarized, and next actions can be recommended for improving the integration of these several efforts.  

Novices to this internship will be considered as well if they have experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries with a high-level of attention to detail. 

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Position Description 

• Identify data patterns leveraging Adobe Analytics and PowerBI reports 
• Build out high-impact actionable insights 
• Plan & execute analytics and communication to various stakeholders 
• Monitor industry trends and competitor activities to provide insights that inform marketing 
• Creating reports from templates, adding actionable insights, identifying new trends, and enhancing reports with new visuals and data slices as needed 
• Leveraging Adobe Analytics to deliver actionable and comprehensive insights across organic and paid media (i.e. display, email, paid search, and social) 

End to end process description:

• Meet with team members to align on framework of analysis (key learning questions, appropriate key performance indicators, attributes to be measured, time frame, etc.) 
• Use tools/platforms to investigate customer activities  
• Summarize findings in a presentation 
• Identify most actionable findings  
• List potential next steps based on the findings/insights 

Example projects may include: 

• Media performance reporting 
• Actions on website reporting 

Qualifications

• Ability to absorb logically structure information into analytical deliverables with established frameworks and tools  
• Preference for candidate with prior experience in digital marketing analytics  
• Experience with the Adobe Marketing Suite or Google Analytics 
• Expertise with Business Intelligence tools: Power BI, Tableau, or Qliksense  
• Agile Excel skills (pivots, index match, etc..) required 
• Knowledge of digital marketing channels (e.g., social media platforms like TikTok and Meta, paid search, programmatic advertising, and direct partnerships with publishers) 
• Strong analytical and quantitative skillset, including understanding of statistical significance, data storytelling, and the ability to derive actionable insights from complex datasets 

To participate in the Biogen Internship Program, students must meet the following eligibility criteria: 

• Legal authorization to work in the U.S. 
• At least 18 years of age prior to the scheduled start date 
• Be currently enrolled in an accredited community college, college or university 

Education:

In a Master’s degree program for one of these majors: 

• Business Management, Marketing, and Related Support Services 200 
• Business statistics 206 
• Marketing/marketing management 218 
• Communication, Journalism, and Related Programs 
• Communication and media studies 252 
• Digital communication and media/multimedia 253 
• Public relations, advertising, and applied communication 270

Location:

• This role is hybrid in Cambridge, MA

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.