Lead Generation Specialist

Who are we and what do we stand for?1. Our story

Launched in 2013 by Moulaye and Kadry as a side project to help a friend’s mother, they understood quickly that there was room for opportunity for distribution through the web for African culture.

With an outsourced MVP, they saw the first orders coming and they decided to dedicate themselves full time to this growing project. With the coming of Luc, in 2016 they focused on Tech and Product and then launched Afrikrea, the marketplace, and Boom… a growth of 8% per week doubling our revenue every quarter and multiplying our revenue 10 times every year!

After several fundraisings, a move to Abidjan, the coming of the first team members, and a strong partnership with DHL, Afrikrea became the number 1 African eCommerce exporter.

Since starting, we enabled over 50m$ of transactions in175 countries!

2. The transition to Anka

In 2020, rich in these years of experience in direct contact with sellers and as entrepreneurs serving entrepreneurs, we understood that the challenges of the sellers were deeper than those solved by the marketplace, Afrikrea. The sellers faced specific African issues such as the lack of visibility globally, the difficulty of shipping products worldwide from Africa, and the complexity of payments between international and local ways. To resolve these needs that exceed the perimeter of a simple marketplace, they decided to create Anka.

Anka, powered by Afrikrea, is the all-in-one solution for sellers of products « Made of Africa » (fashion, art, food, or beauty…) to sell from anywhere, ship worldwide, get paid faster on international or local African payment methods, and easily manage their businesses. Our new vision is clear: Export Africa by building the future of selling globally!

In January 2023, we raised 15 million euros from top-tier investors (including the co-founder of Alibaba) and it’s the reason why we are looking for the right people to help us achieve this vision. Lately, we completed that round with a $5m extension from leading DFIs like the IFC and Proparco, setting us up for even higher raises and levels in the coming years !

Few KPIs about Anka1. General KPIs

• 20 000+ sellers in 46 African countries and 100 in total
• 50+ million dollars of transactions in 175 countries
• Each month 1 200 000+ visits;
• Each week 7 000+ new products;
• Each day 1 200+ messages exchanged ;
• A team of 40+ members in 13 countries, passionate about this vision, diverse, experienced, working in full remote (since day 1), and very cool!

2. Specific KPI for the sales team

• Number of qualified leads generated per month 
• Number of new active subscribers 
• Percentage of subscribers who received at least one engagement notification or message during the week 
• Net new ARR (=Annual Recurring Revenue)

What are we looking for?1. Context of the team and vision of the role

Under the responsibility of Ola, our Sales Manager, you’ll work in a team of 4 smart and badass people. The current team is focused on our current subscriber database, it's the reason why we are looking for the 1st members of the team who will take the time to focus on potential subscribers who have never subscribed to ANKA or who don't even know ANKA. 

The mission of the Sales team is simple: Get more qualified leads, convert them to active subscribers and enable them to increase their revenue by using our different services. 

In regular contact with the Marketing & Account Managers but also our prospects, your role will be to generate 2 000 qualified leads per month. 

2. Your challenges (if you accept them…)

• Define strategies to find qualified leads for Anka Services on multiple sources (social media, Google, Marketplaces, Word of Mouth, Forums, Business Events…) and execute them 
• Update Sales Documents with collected and relevant information 
• Use prospecting strategies to lead initial outreach to a prospect

What you will need to succeed

1. In terms of hard & soft skills (=Mandatory): 

• You’re fluent in French and English 
• You already worked in a startup environment
• Proficient in Google & Microsoft Suites and especially in Excel & Google Sheet 
• Teamwork: You can work within a team 
• Communication skills: You can communicate efficiently 
• Goal oriented Mindest 

What we have to offer

1. Available immediately

- A base salary of 150€/Month

- On-target bonus scheme

- A list of qualified leads to contact

- An outbound calling tool (Aircall)A tested and revamped sales scrip

2. Available after your probationary period

- A health insurance for you and your family

- Significant Employee Stock option plan

- 30 days paid holidays per year

3. Our culture “Teamwork, Determination, Accountability, Curiosity”

• Teamwork - Alone you go fast, together we go far, empathy is key.
• Determination - Keep trying until you deliver.
• Accountability - Say it, own it, do it!
• Curiosity - Create the future you imagine

4. Our work-from home policy ( 100% remote since Day 1)

You have the freedom and flexibility to work from everywhere which implies asynchronous and structured communication (thanks to Basecamp) but also flexibility, autonomy, and discipline.

5. The possibility of growing quickly within the organisation, as this is a new role and you can build and set the foundation from the ground. There are plenty of opportunities for you to grow in different areas of your career.

Our hiring process

• A 30-minute interview with Ola, our Sales Manager to validate the fit with our needs and your fit with Anka
• A 30-minute interview with Kadry, our COO, to dive deep into your technical skills.
• A 30-minute interview with Marina, our Head of People & Culture, to validate your fit with the team and our culture.

Key information about this position 

• Start date of this position: ASAP

Our rituals

General 

• The AHOM: Our weekly meeting 
• 1-week meet up once a year in an African city all together 

Specific for Sales Team

• Weekly catchup

Our Diversity and Inclusion Policy

We're Anka. We truly embrace diversity and inclusion. All qualified applicants will receive consideration for employment without regard to color, religion, sex, national origin, sexuality, disability, or any other characteristic.

If you want to be truly yourself, work from where you want but also work in an organization with an international impact, Anka is the right place for you!