Lifecycle Marketing Manager

Define and amplify the story to connect our products with users

The opportunity: 

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Flexport is seeking a Lifecycle Marketing Manager to join our Global Marketing team. You will play a critical role in driving our overall marketing strategy, planning, and execution. You will drive our marketing optimization and automation strategy to enhance our lead conversion process, customer lifecycle campaigns, and marketing programs. This unique role requires a blend of strategic thinking, analytical acumen, curiosity, and strong organizational skills. Most importantly, you are a data-driven problem-solver at heart and you love tackling tough challenges and have a knack for leveraging data to derive insights and develop solutions. Marketing at Flexport is highly collaborative – you’ll partner closely with teammates in Sales, Communications, Content, Design, Product Marketing, and Growth. You will work cross-functionally to execute marketing campaigns, maintain quality control, and derive insights from reporting and analytics to provide thoughtful, actionable recommendations. This role offers a unique opportunity to sharpen your marketing chops while making a significant impact on our dynamic Global Marketing team.

You will:

• Own and optimize end-to-end customer lifecycle management to identify opportunities to improve our customer experience and increase our conversion. 
• Create and implement a strategic roadmap for website optimization and marketing automation, including the testing and implementation of new processes and tools.
• Establish and maintain a comprehensive marketing reporting program. Create and troubleshoot reports on marketing performance, leveraging data-driven insights to recommend optimizations and future strategies.
• Lead the execution of email campaigns, ensuring robust setups, audience segmentation, and the effective use of our marketing database for greater campaign efficiency and effectiveness.
• Identify bottlenecks and inefficiencies in marketing operations processes and workflows. Implement strategies for process improvement to enhance overall efficiency.
• Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance.
• Work cross-functionally across Flexport to support business stakeholders on all teams, ensuring cohesive and effective marketing efforts.
• Partner with engineering teams to develop tracking mechanisms across web and tech platforms that can drive marketing automation triggers, reporting, and enhance the customer journey.

You should have:  

• 5-7 years of experience in lifecycle marketing, marketing operations or demand generation roles, with a preference for those with B2B experience.
• Proven track record of leveraging CRM marketing and analytic tools to drive marketing programs and campaigns. 
• Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality and hygiene, and troubleshooting.
• Deep passion for data and exceptional attention to detail. Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality.
• A true team player mentality: you’re always willing to jump in and help out. Flexport is a highly cross-functional company that requires effective collaboration to drive company-wide results.
• Bias for action: you have a passion for rolling up your sleeves and getting things done on our dynamic team.
• Curious with a Growth Mindset: you’re insatiably curious with a thirst for knowledge. You are proactive and willing to learn new skills as needed to be successful. 
• Proficiency in technology platforms including Salesforce, Pardot, Hubspot, Looker, Snowflake, Google Analytics, Google Adwords, and Contenful.
• A "compliance first" attitude to keep our regulators happy and enthusiastic about Flexport since we operate in a heavily regulated industry.

#LI-hybrid

Worried about not having any logistics experience? 

Don’t be! Our mission is to make global commerce so easy there will be more of it. That’s why it’s important to bring people from diverse backgrounds and experiences together with our industry veterans to help move the global logistics industry forward.

We know this industry is complex. That’s why we invest in education starting day one with Flexport Academy, a one week intensive onboarding program designed specifically to set every new Flexport employee up for success.